Transforming Type

New Directions in Kinetic Typography

Nonfiction, Art & Architecture, Graphic Art & Design, General Art, General Design
Cover of the book Transforming Type by Barbara Brownie, Bloomsbury Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Barbara Brownie ISBN: 9780857855664
Publisher: Bloomsbury Publishing Publication: December 18, 2014
Imprint: Bloomsbury Academic Language: English
Author: Barbara Brownie
ISBN: 9780857855664
Publisher: Bloomsbury Publishing
Publication: December 18, 2014
Imprint: Bloomsbury Academic
Language: English

Transforming Type examines kinetic or moving type in a range of fields including film credits, television idents, interactive poetry and motion graphics. As the screen increasingly imitates the properties of real-life environments, typographic sequences are able to present letters that are active and reactive. These environments invite new discussions about the difference between motion and change, global and local transformation, and the relationship between word and image.

In this illuminating study, Barbara Brownie explores the ways in which letterforms transform on screen, and the consequences of such transformations. Drawing on examples including Kyle Cooper's title sequence design, kinetic poetry and MPC's idents for the UK's Channel 4, she differentiates motion from other kinds of kineticism, with particular emphasis on the transformation of letterforms into other forms and objects, through construction, parallax and metamorphosis. She proposes that each of these kinetic behaviours requires us to revisit existing assumptions about the nature of alphabetic forms and the spaces in which they are found.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Transforming Type examines kinetic or moving type in a range of fields including film credits, television idents, interactive poetry and motion graphics. As the screen increasingly imitates the properties of real-life environments, typographic sequences are able to present letters that are active and reactive. These environments invite new discussions about the difference between motion and change, global and local transformation, and the relationship between word and image.

In this illuminating study, Barbara Brownie explores the ways in which letterforms transform on screen, and the consequences of such transformations. Drawing on examples including Kyle Cooper's title sequence design, kinetic poetry and MPC's idents for the UK's Channel 4, she differentiates motion from other kinds of kineticism, with particular emphasis on the transformation of letterforms into other forms and objects, through construction, parallax and metamorphosis. She proposes that each of these kinetic behaviours requires us to revisit existing assumptions about the nature of alphabetic forms and the spaces in which they are found.

More books from Bloomsbury Publishing

Cover of the book Merde Happens by Barbara Brownie
Cover of the book Contemporary Plays by African Women by Barbara Brownie
Cover of the book Amateur Filmmaking by Barbara Brownie
Cover of the book Konflikt ’47 by Barbara Brownie
Cover of the book Decatur’s Bold and Daring Act by Barbara Brownie
Cover of the book Crime Wave by Barbara Brownie
Cover of the book Pumpkin Power: A Bloomsbury Young Reader by Barbara Brownie
Cover of the book Nagy Plays: 1 by Barbara Brownie
Cover of the book The New Elizabethan Age by Barbara Brownie
Cover of the book Marxist Criticism of the Hebrew Bible: Second Edition by Barbara Brownie
Cover of the book Betrayal by Barbara Brownie
Cover of the book Mountbatten by Barbara Brownie
Cover of the book ‘Twelve to One’ V Fighter Command Aces of the Pacific by Barbara Brownie
Cover of the book El Clasico: Barcelona v Real Madrid by Barbara Brownie
Cover of the book Delusions of Invulnerability by Barbara Brownie
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy