Translation and Tourism

Strategies for Effective Cross-Cultural Promotion

Nonfiction, Reference & Language, Language Arts, Translating & Interpreting, Social & Cultural Studies, Social Science, Sociology
Cover of the book Translation and Tourism by M. Zain Sulaiman, Rita Wilson, Springer Singapore
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Author: M. Zain Sulaiman, Rita Wilson ISBN: 9789811363436
Publisher: Springer Singapore Publication: March 5, 2019
Imprint: Springer Language: English
Author: M. Zain Sulaiman, Rita Wilson
ISBN: 9789811363436
Publisher: Springer Singapore
Publication: March 5, 2019
Imprint: Springer
Language: English

This book addresses one of the most central, yet criticised, solutions for international tourism promotion, namely translation. It brings together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward a sustainable solution capable of achieving maximum impact in the industry and society.

The solution, in the form of a Cultural-Conceptual Translation (CCT) model, identifies effective translation strategies and offers a platform for making TPM translation more streamlined, efficient and easily communicated. Using the English-Malay language combination as a case study, the book analyses tourism discourse and includes a road test of the CCT model on actual end-users of TPMs as well as tourism marketers in the industry. Guidelines for best practices in the industry round out the book, which offers valuable insights not only for researchers but also, and more importantly, various stakeholders in the translation, tourism and advertising industries.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book addresses one of the most central, yet criticised, solutions for international tourism promotion, namely translation. It brings together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward a sustainable solution capable of achieving maximum impact in the industry and society.

The solution, in the form of a Cultural-Conceptual Translation (CCT) model, identifies effective translation strategies and offers a platform for making TPM translation more streamlined, efficient and easily communicated. Using the English-Malay language combination as a case study, the book analyses tourism discourse and includes a road test of the CCT model on actual end-users of TPMs as well as tourism marketers in the industry. Guidelines for best practices in the industry round out the book, which offers valuable insights not only for researchers but also, and more importantly, various stakeholders in the translation, tourism and advertising industries.

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