Transnational Audiences
Media Reception on a Global Scale
Nonfiction, Social & Cultural Studies, Social Science
| Author: | Adrian Athique | ISBN: | 9781509506576 |
| Publisher: | Wiley | Publication: | June 7, 2016 |
| Imprint: | Polity | Language: | English |
| Author: | Adrian Athique |
| ISBN: | 9781509506576 |
| Publisher: | Wiley |
| Publication: | June 7, 2016 |
| Imprint: | Polity |
| Language: | English |
In an interactive and densely connected world, transnational communication has become a central feature of everyday life. Taking account of a variety of media formats and different regions of the world, Adrian Athique provides a much-needed critical exploration of conceptual approaches to media reception on a global scale.
Engaging both the historical foundations and contemporary concerns of audience research, Athique prompts us to reconsider our contemporary media experience within a transnational frame. In the process, he provides valuable insights on culture and belonging, power and imagination.
Beautifully written and strongly argued, Transnational Audiences: Media Reception on a Global Scale will be essential reading for students and teachers of global media, culture and communications.
In an interactive and densely connected world, transnational communication has become a central feature of everyday life. Taking account of a variety of media formats and different regions of the world, Adrian Athique provides a much-needed critical exploration of conceptual approaches to media reception on a global scale.
Engaging both the historical foundations and contemporary concerns of audience research, Athique prompts us to reconsider our contemporary media experience within a transnational frame. In the process, he provides valuable insights on culture and belonging, power and imagination.
Beautifully written and strongly argued, Transnational Audiences: Media Reception on a Global Scale will be essential reading for students and teachers of global media, culture and communications.
