Trend-Driven Innovation

Beat Accelerating Customer Expectations

Business & Finance, Management & Leadership, Management Science
Cover of the book Trend-Driven Innovation by Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu ISBN: 9781119076322
Publisher: Wiley Publication: October 2, 2015
Imprint: Wiley Language: English
Author: Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu
ISBN: 9781119076322
Publisher: Wiley
Publication: October 2, 2015
Imprint: Wiley
Language: English

Trend-Driven Innovation

Beat accelerating customer expectations.

Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.

In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups—from Apple to Uber, Chipotle to Patagonia—redefine customer expectations.

Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever.

You'll learn:

  • How to spot emerging trends using three crucial building blocks, and how to recognize the expectation gaps that herald opportunity.
  • Why most professionals focus on precisely the wrong trends and innovations, and how to avoid this.
  • How to turn trends and insights into innovations that customers will love.

Amid the endless change that defines today's business environment, opportunity is everywhere. Highly practical, and featuring real-world examples from around the world, Trend-Driven Innovation is the actionable, battle-tested manual that will enable you harness those opportunities time after time. Setting you up to build an organization that matters, products customers love, and campaigns people can't stop talking about.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Trend-Driven Innovation

Beat accelerating customer expectations.

Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.

In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups—from Apple to Uber, Chipotle to Patagonia—redefine customer expectations.

Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever.

You'll learn:

Amid the endless change that defines today's business environment, opportunity is everywhere. Highly practical, and featuring real-world examples from around the world, Trend-Driven Innovation is the actionable, battle-tested manual that will enable you harness those opportunities time after time. Setting you up to build an organization that matters, products customers love, and campaigns people can't stop talking about.

More books from Wiley

Cover of the book Boosting Your Metabolism For Dummies by Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu
Cover of the book Lasers and Optoelectronics by Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu
Cover of the book Financial Planning & Analysis and Performance Management by Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu
Cover of the book Analog Electronics for Measuring Systems by Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu
Cover of the book Can Democracy Be Saved? by Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu
Cover of the book Dividends and Dividend Policy by Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu
Cover of the book The Complete Family Office Handbook by Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu
Cover of the book 30 Great Myths about the Romantics by Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu
Cover of the book Gender and the City before Modernity by Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu
Cover of the book Fundamentals of Matrix Analysis with Applications by Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu
Cover of the book It's Who You Know by Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu
Cover of the book The Story of Purpose by Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu
Cover of the book A Dictionary of Postmodernism by Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu
Cover of the book Processing, Properties, and Design of Advanced Ceramics and Composites by Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu
Cover of the book Languages In The World by Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy