Trendology

Building an Advantage through Data-Driven Real-Time Marketing

Business & Finance, Management & Leadership, Production & Operations Management, Marketing & Sales
Cover of the book Trendology by C. Kerns, Palgrave Macmillan US
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: C. Kerns ISBN: 9781137479563
Publisher: Palgrave Macmillan US Publication: December 1, 2014
Imprint: Palgrave Macmillan Language: English
Author: C. Kerns
ISBN: 9781137479563
Publisher: Palgrave Macmillan US
Publication: December 1, 2014
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

More books from Palgrave Macmillan US

Cover of the book Globalizing Polar Science by C. Kerns
Cover of the book The Politics of History in Contemporary Africa by C. Kerns
Cover of the book African Literary NGOs by C. Kerns
Cover of the book Economic Inequality and Policy Control in the United States by C. Kerns
Cover of the book Racism and the Image of God by C. Kerns
Cover of the book Privacy in a Cyber Age by C. Kerns
Cover of the book The Federalist Papers and Institutional Power In American Political Development by C. Kerns
Cover of the book School Boards in America by C. Kerns
Cover of the book Famous and (Infamous) Workplace and Community Training by C. Kerns
Cover of the book Race-Class Relations and Integration in Secondary Education by C. Kerns
Cover of the book Pricing, Online Marketing Behavior, and Analytics by C. Kerns
Cover of the book Politics to the Extreme by C. Kerns
Cover of the book Powering Europe: Russia, Ukraine, and the Energy Squeeze by C. Kerns
Cover of the book Pakistan and a World in Disorder by C. Kerns
Cover of the book The Consumption of Inequality by C. Kerns
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy