Trendology

Building an Advantage through Data-Driven Real-Time Marketing

Business & Finance, Management & Leadership, Production & Operations Management, Marketing & Sales
Cover of the book Trendology by C. Kerns, Palgrave Macmillan US
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: C. Kerns ISBN: 9781137479563
Publisher: Palgrave Macmillan US Publication: December 1, 2014
Imprint: Palgrave Macmillan Language: English
Author: C. Kerns
ISBN: 9781137479563
Publisher: Palgrave Macmillan US
Publication: December 1, 2014
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

More books from Palgrave Macmillan US

Cover of the book The Sociology of Space by C. Kerns
Cover of the book Establishing Academic Freedom by C. Kerns
Cover of the book Leadership in Colonial Africa by C. Kerns
Cover of the book Journeys in Argentine and Brazilian Cinema by C. Kerns
Cover of the book Tiananmen Exiles by C. Kerns
Cover of the book Ottoman Nizamiye Courts by C. Kerns
Cover of the book Literary Geographies by C. Kerns
Cover of the book Decolonizing Indigenous Education by C. Kerns
Cover of the book Colonial Contexts and Postcolonial Theologies by C. Kerns
Cover of the book Gubernatorial Stability in Iowa: A Stranglehold on Power by C. Kerns
Cover of the book Germany's Energy Transition by C. Kerns
Cover of the book Islam, Migrancy, and Hospitality in Europe by C. Kerns
Cover of the book Fascist Hybridities by C. Kerns
Cover of the book The Rise of Indian Multinationals by C. Kerns
Cover of the book Norway’s Peace Policy by C. Kerns
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy