Trendology

Building an Advantage through Data-Driven Real-Time Marketing

Business & Finance, Management & Leadership, Production & Operations Management, Marketing & Sales
Cover of the book Trendology by C. Kerns, Palgrave Macmillan US
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: C. Kerns ISBN: 9781137479563
Publisher: Palgrave Macmillan US Publication: December 1, 2014
Imprint: Palgrave Macmillan Language: English
Author: C. Kerns
ISBN: 9781137479563
Publisher: Palgrave Macmillan US
Publication: December 1, 2014
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

More books from Palgrave Macmillan US

Cover of the book Reading T.S. Eliot by C. Kerns
Cover of the book Retrieving the Radical Tillich by C. Kerns
Cover of the book A Critical Companion to Jorge Semprún by C. Kerns
Cover of the book Blackness in the Andes by C. Kerns
Cover of the book Roman Catholic Modernists Confront the Great War by C. Kerns
Cover of the book Powering Europe: Russia, Ukraine, and the Energy Squeeze by C. Kerns
Cover of the book The Global Recession and China's Political Economy by C. Kerns
Cover of the book T.S. Eliot Materialized: Literal Meaning and Embodied Truth by C. Kerns
Cover of the book Landscapes of Writing in Chicano Literature by C. Kerns
Cover of the book Popular Sovereignty and Constituent Power in Latin America by C. Kerns
Cover of the book Reforming Boston Schools, 1930–2006 by C. Kerns
Cover of the book Faulkner’s Gambit by C. Kerns
Cover of the book The Bush Administrations and Saddam Hussein by C. Kerns
Cover of the book The RAND Corporation (1989-2009) by C. Kerns
Cover of the book Italian Modernities by C. Kerns
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy