Trends and Challenges in Digital Business Innovation

Business & Finance, Management & Leadership, Production & Operations Management, Industries & Professions, Information Management
Cover of the book Trends and Challenges in Digital Business Innovation by Vincenzo Morabito, Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Vincenzo Morabito ISBN: 9783319043074
Publisher: Springer International Publishing Publication: February 4, 2014
Imprint: Springer Language: English
Author: Vincenzo Morabito
ISBN: 9783319043074
Publisher: Springer International Publishing
Publication: February 4, 2014
Imprint: Springer
Language: English

This book describes the trends in digital innovation that are of most importance for businesses and explores the key challenges. The book is in three parts, the first of which focuses on developments in digital systems. Here, the ever-growing relevance of big data, cloud computing, and mobile services for business is discussed, and detailed consideration is given to the importance of social listening for understanding user behavior and needs and the implications of IT consumerization. In the second part, trends in digital management are examined, with chapters devoted to work practice, digital business identity as well as branding and governance. The final part of the book presents and reviews case studies of digital innovation at the global level that provide a benchmark of best practices, with inclusion of instructive fact sheets.

While the book offers academic coverage of the digital transformation of business organizations and the associated challenges, it also describes concrete, real-world issues in clear, easy-to-understand language and will serve as a toolbox for managers that can be readily consulted. The text is supported by informative illustrations and tables, and practitioners will also benefit from the reported case studies and highlighted insights and recommendations.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book describes the trends in digital innovation that are of most importance for businesses and explores the key challenges. The book is in three parts, the first of which focuses on developments in digital systems. Here, the ever-growing relevance of big data, cloud computing, and mobile services for business is discussed, and detailed consideration is given to the importance of social listening for understanding user behavior and needs and the implications of IT consumerization. In the second part, trends in digital management are examined, with chapters devoted to work practice, digital business identity as well as branding and governance. The final part of the book presents and reviews case studies of digital innovation at the global level that provide a benchmark of best practices, with inclusion of instructive fact sheets.

While the book offers academic coverage of the digital transformation of business organizations and the associated challenges, it also describes concrete, real-world issues in clear, easy-to-understand language and will serve as a toolbox for managers that can be readily consulted. The text is supported by informative illustrations and tables, and practitioners will also benefit from the reported case studies and highlighted insights and recommendations.

More books from Springer International Publishing

Cover of the book New Frontiers in Mining Complex Patterns by Vincenzo Morabito
Cover of the book Systems Thinking for School Leaders by Vincenzo Morabito
Cover of the book Management and Leadership Skills for Medical Faculty by Vincenzo Morabito
Cover of the book Child Physical Abuse: Current Evidence, Clinical Practice, and Policy Directions by Vincenzo Morabito
Cover of the book Current Perspectives on Asian Women in Leadership by Vincenzo Morabito
Cover of the book Police Brutality, Misconduct, and Corruption by Vincenzo Morabito
Cover of the book Faith 7 by Vincenzo Morabito
Cover of the book Soil Biological Communities and Ecosystem Resilience by Vincenzo Morabito
Cover of the book Recurrent Erosion Syndrome and Epithelial Edema by Vincenzo Morabito
Cover of the book Economic Models for Managing Cloud Services by Vincenzo Morabito
Cover of the book Global Perspectives on the Bretton Woods Conference and the Post-War World Order by Vincenzo Morabito
Cover of the book Energy Security in Europe by Vincenzo Morabito
Cover of the book Information and Communication Technologies in Tourism 2014 by Vincenzo Morabito
Cover of the book A Practical Guide to Sentiment Analysis by Vincenzo Morabito
Cover of the book Perspectives on Linguistic Pragmatics by Vincenzo Morabito
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy