Trends and Innovations in Marketing Information Systems

Nonfiction, Computers, Application Software, Business Software, Business & Finance, Marketing & Sales
Cover of the book Trends and Innovations in Marketing Information Systems by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781466684614
Publisher: IGI Global Publication: October 21, 2015
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466684614
Publisher: IGI Global
Publication: October 21, 2015
Imprint: Business Science Reference
Language: English
Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.

More books from IGI Global

Cover of the book Sustainable ICT Adoption and Integration for Socio-Economic Development by
Cover of the book Handbook of Research on Innovations in Information Retrieval, Analysis, and Management by
Cover of the book Accelerating the Discovery of New Dielectric Properties in Polymer Insulation by
Cover of the book Theoretical and Practical Advancements for Fuzzy System Integration by
Cover of the book Trust Management in Mobile Environments by
Cover of the book Technological Tools for Value-Based Sustainable Relationships in Health by
Cover of the book Design Education for Fostering Creativity and Innovation in China by
Cover of the book Developments in Healthcare Information Systems and Technologies by
Cover of the book Soft-Computing-Based Nonlinear Control Systems Design by
Cover of the book Innovative Solutions and Applications of Web Services Technology by
Cover of the book Educational Recommender Systems and Technologies by
Cover of the book Impact of Medical Errors and Malpractice on Health Economics, Quality, and Patient Safety by
Cover of the book Handbook of Research on Global Issues in Next-Generation Teacher Education by
Cover of the book Payment System Technologies and Functions by
Cover of the book Psychology, Pedagogy, and Assessment in Serious Games by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy