Tribal Marketing, Tribal Branding
An expert guide to the brand co-creation process
Business & Finance, Industries & Professions, Information Management, Marketing & Sales
| Author: | Brendan Richardson | ISBN: | 9781137349101 |
| Publisher: | Palgrave Macmillan UK | Publication: | July 30, 2013 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | Brendan Richardson |
| ISBN: | 9781137349101 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | July 30, 2013 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.
