True to Yourself

Leading a Values-Based Business

Business & Finance, Career Planning & Job Hunting, Small Business
Cover of the book True to Yourself by Mark Albion, Berrett-Koehler Publishers
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Author: Mark Albion ISBN: 9781609944025
Publisher: Berrett-Koehler Publishers Publication: July 13, 2006
Imprint: Berrett-Koehler Publishers Language: English
Author: Mark Albion
ISBN: 9781609944025
Publisher: Berrett-Koehler Publishers
Publication: July 13, 2006
Imprint: Berrett-Koehler Publishers
Language: English

How do you build the kind of company you've always wanted to work in--one that serves people and the planet while being financially successful, too? What do you do when you believe that business should serve the common good, but everyday business pressures--meeting payroll, battling competition, keeping customers and investors happy--are at a fever pitch? Leading a small business when you measure success more broadly than with a single financial bottom line is no easy task. True to Yourself is a practical guide to doing just that. It provides tools you can use to combine profit with purpose, margin with mission, value with values.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How do you build the kind of company you've always wanted to work in--one that serves people and the planet while being financially successful, too? What do you do when you believe that business should serve the common good, but everyday business pressures--meeting payroll, battling competition, keeping customers and investors happy--are at a fever pitch? Leading a small business when you measure success more broadly than with a single financial bottom line is no easy task. True to Yourself is a practical guide to doing just that. It provides tools you can use to combine profit with purpose, margin with mission, value with values.

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