Trust, Social Relations and Engagement

Understanding Customer Behaviour on the Web

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Trust, Social Relations and Engagement by D. Padua, Palgrave Macmillan UK
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Author: D. Padua ISBN: 9780230391253
Publisher: Palgrave Macmillan UK Publication: July 31, 2012
Imprint: Palgrave Macmillan Language: English
Author: D. Padua
ISBN: 9780230391253
Publisher: Palgrave Macmillan UK
Publication: July 31, 2012
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

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