Turn Eye Appeal into Buy Appeal
How to easily transform your marketing pieces into dazzling, persuasive sales tools!
Business & Finance, Marketing & Sales, Advertising & Promotion, Human Resources & Personnel Management, Skills, Entrepreneurship & Small Business
| Author: | Karen Saunders | ISBN: | 9780978537104 |
| Publisher: | MacGraphics Services | Publication: | November 27, 2010 |
| Imprint: | Language: | English |
| Author: | Karen Saunders |
| ISBN: | 9780978537104 |
| Publisher: | MacGraphics Services |
| Publication: | November 27, 2010 |
| Imprint: | |
| Language: | English |
This award-winning ebook provides easy-to-read instructions that will help the non-designer or graphics student create eye-catching marketing pieces with great graphics and compelling content.
The book has over 200 full color illustrations and samples, and hundreds of eye-popping tips to show entrepreneurs how to create dynamic designs for postcards, flyers, business cards and more. It has a section on writing persuasive copy that “hooks” customers and an introduction to branding.
The book is organized in 11 sections:
- Good Marketing Requires Good Design
- Make Visual Elements Memorable
- Writing Persuasive Content and Making it Flow
- The Best Typography for Design and Readability
- Laying Out Your Pages with Style
- Design Solutions for Specific Projects
- Working with Digital Imagery
- The Role of Color in Your Design
- Getting Graphics Files Ready to Print
- Answers to Your Printing Questions
- Resources
This award-winning ebook provides easy-to-read instructions that will help the non-designer or graphics student create eye-catching marketing pieces with great graphics and compelling content.
The book has over 200 full color illustrations and samples, and hundreds of eye-popping tips to show entrepreneurs how to create dynamic designs for postcards, flyers, business cards and more. It has a section on writing persuasive copy that “hooks” customers and an introduction to branding.
The book is organized in 11 sections:
- Good Marketing Requires Good Design
- Make Visual Elements Memorable
- Writing Persuasive Content and Making it Flow
- The Best Typography for Design and Readability
- Laying Out Your Pages with Style
- Design Solutions for Specific Projects
- Working with Digital Imagery
- The Role of Color in Your Design
- Getting Graphics Files Ready to Print
- Answers to Your Printing Questions
- Resources
