TV Commercials: How to Make Them

or, How Big is the Boat?

Nonfiction, Entertainment, Performing Arts, Film
Cover of the book TV Commercials: How to Make Them by Ivan Cury, Taylor and Francis
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Author: Ivan Cury ISBN: 9781136070297
Publisher: Taylor and Francis Publication: January 25, 2013
Imprint: Routledge Language: English
Author: Ivan Cury
ISBN: 9781136070297
Publisher: Taylor and Francis
Publication: January 25, 2013
Imprint: Routledge
Language: English

Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.

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