Twenty20 and the Future of Cricket

Nonfiction, Sports
Cover of the book Twenty20 and the Future of Cricket by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781317980803
Publisher: Taylor and Francis Publication: September 13, 2013
Imprint: Routledge Language: English
Author:
ISBN: 9781317980803
Publisher: Taylor and Francis
Publication: September 13, 2013
Imprint: Routledge
Language: English

Cricket is a sport which is currently undergoing a rapid and dramatic transformation. Traditionally thought of as an English summer game, limited in appeal to Britain and its Commonwealth, cricket has, in the past a few years, achieved a global profile. This is largely due to the development of a new TV-friendly format of the game: Twenty20 cricket. Indeed, through the economic and media interests promoting the Indian Premier League (IPL), the world’s richest Twenty20 tournament, cricket has belatedly ‘gone global’. The rapid rise of the IPL underlines that the economic and political characters within cricket are no longer the traditional elites in metropolitan centres but the businessmen of India and the media entrepreneurs world-wide who seek to shape new audiences for the game and create new marketing opportunities on a global scale.

The contributions in this book fall into two broad categories. There are firstly those which explore the rapid growth of Twenty20, particularly the motors of change and the new directions that cricket is taking as a result of the Twenty20 revolution. Secondly, there are a number of contributions which chart the impact of Twenty20 on traditional elements of the game.

This book was originally published as a special issue of Sport in Society.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Cricket is a sport which is currently undergoing a rapid and dramatic transformation. Traditionally thought of as an English summer game, limited in appeal to Britain and its Commonwealth, cricket has, in the past a few years, achieved a global profile. This is largely due to the development of a new TV-friendly format of the game: Twenty20 cricket. Indeed, through the economic and media interests promoting the Indian Premier League (IPL), the world’s richest Twenty20 tournament, cricket has belatedly ‘gone global’. The rapid rise of the IPL underlines that the economic and political characters within cricket are no longer the traditional elites in metropolitan centres but the businessmen of India and the media entrepreneurs world-wide who seek to shape new audiences for the game and create new marketing opportunities on a global scale.

The contributions in this book fall into two broad categories. There are firstly those which explore the rapid growth of Twenty20, particularly the motors of change and the new directions that cricket is taking as a result of the Twenty20 revolution. Secondly, there are a number of contributions which chart the impact of Twenty20 on traditional elements of the game.

This book was originally published as a special issue of Sport in Society.

More books from Taylor and Francis

Cover of the book Spheres of Influence in International Relations by
Cover of the book The Russian Far East by
Cover of the book American Presidents Year by Year by
Cover of the book Really Raising Standards by
Cover of the book The Ordeal of Peace by
Cover of the book The Routledge Handbook of Communication and Bullying by
Cover of the book Questions of Authority by
Cover of the book Industrial and Labour Market Policy and Performance by
Cover of the book The Antonines by
Cover of the book Slavoj Žižek and Radical Politics by
Cover of the book AACR2 and Serials by
Cover of the book Masculinity, Law and Family by
Cover of the book Building Resilience to Trauma by
Cover of the book The Post-Mobile Society by
Cover of the book Psychology and the Study of Education by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy