Under Pressure

Coal Industry Rhetoric and Neoliberalism

Nonfiction, Reference & Language, Language Arts, Communication, Science & Nature, Science, Earth Sciences, Social & Cultural Studies, Social Science
Cover of the book Under Pressure by Jen Schneider, Steve Schwarze, Peter K. Bsumek, Jennifer Peeples, Palgrave Macmillan UK
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Author: Jen Schneider, Steve Schwarze, Peter K. Bsumek, Jennifer Peeples ISBN: 9781137533159
Publisher: Palgrave Macmillan UK Publication: May 10, 2016
Imprint: Palgrave Macmillan Language: English
Author: Jen Schneider, Steve Schwarze, Peter K. Bsumek, Jennifer Peeples
ISBN: 9781137533159
Publisher: Palgrave Macmillan UK
Publication: May 10, 2016
Imprint: Palgrave Macmillan
Language: English

This book examines five rhetorical strategies used by the US coal industry to advance its interests in the face of growing economic and environmental pressures: industrial apocalyptic, corporate ventriloquism, technological shell game, hypocrite’s trap, and energy utopia. The authors argue that these strategies appeal to and reinforce neoliberalism, a discourse and set of practices that privilege market rationality and individual freedom and responsibility above all else. As the coal industry has become the leading target and leverage point for those seeking more aggressive action to mitigate climate change, their corporate advocacy may foreshadow rhetorical strategies available to other fossil fuel industries as they manage similar economic and cultural shifts. The authors’ analysis of coal’s corporate advocacy also identifies contradictions and points of vulnerability in the organized resistance to climate action as well as the larger ideological formation of neoliberalism. 

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This book examines five rhetorical strategies used by the US coal industry to advance its interests in the face of growing economic and environmental pressures: industrial apocalyptic, corporate ventriloquism, technological shell game, hypocrite’s trap, and energy utopia. The authors argue that these strategies appeal to and reinforce neoliberalism, a discourse and set of practices that privilege market rationality and individual freedom and responsibility above all else. As the coal industry has become the leading target and leverage point for those seeking more aggressive action to mitigate climate change, their corporate advocacy may foreshadow rhetorical strategies available to other fossil fuel industries as they manage similar economic and cultural shifts. The authors’ analysis of coal’s corporate advocacy also identifies contradictions and points of vulnerability in the organized resistance to climate action as well as the larger ideological formation of neoliberalism. 

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