Understanding American Icons

An Introduction to Semiotics

Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Understanding American Icons by Arthur Asa Berger, Taylor and Francis
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Author: Arthur Asa Berger ISBN: 9781315416199
Publisher: Taylor and Francis Publication: June 16, 2016
Imprint: Routledge Language: English
Author: Arthur Asa Berger
ISBN: 9781315416199
Publisher: Taylor and Francis
Publication: June 16, 2016
Imprint: Routledge
Language: English

This brief, student-friendly introduction to the study of semiotics uses examples from 25 iconic locations in the United States. From Coney Island to Las Vegas, the World Trade Center to the Grand Canyon, Berger shows how semiotics offers a different lens in understanding locations taken for granted in American culture. He recasts Disneyland according to Freud, channels the Mall of America through Baudrilliard, and sees Mount Rushmore through the lens of Gramsci. A seasoned author of student texts, Berger offers an entertaining, non-threatening way to teach theory to undergraduates and that will fit ideally in classes on cultural studies, American studies, social theory, and tourism.

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This brief, student-friendly introduction to the study of semiotics uses examples from 25 iconic locations in the United States. From Coney Island to Las Vegas, the World Trade Center to the Grand Canyon, Berger shows how semiotics offers a different lens in understanding locations taken for granted in American culture. He recasts Disneyland according to Freud, channels the Mall of America through Baudrilliard, and sees Mount Rushmore through the lens of Gramsci. A seasoned author of student texts, Berger offers an entertaining, non-threatening way to teach theory to undergraduates and that will fit ideally in classes on cultural studies, American studies, social theory, and tourism.

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