Author: | D. Yang | ISBN: | 9781137094667 |
Publisher: | Palgrave Macmillan UK | Publication: | December 4, 2012 |
Imprint: | Palgrave Macmillan | Language: | English |
Author: | D. Yang |
ISBN: | 9781137094667 |
Publisher: | Palgrave Macmillan UK |
Publication: | December 4, 2012 |
Imprint: | Palgrave Macmillan |
Language: | English |
A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. An updated version which provides practitioners and analysts with guidelines and an action framework on how to benefit from IP.
A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. An updated version which provides practitioners and analysts with guidelines and an action framework on how to benefit from IP.