Understanding the Interactive Digital Media Marketplace

Frameworks, Platforms, Communities and Issues

Nonfiction, Computers, Application Software, Computer Graphics, General Computing, Business & Finance, Marketing & Sales
Cover of the book Understanding the Interactive Digital Media Marketplace by , IGI Global
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Author: ISBN: 9781466605466
Publisher: IGI Global Publication: October 31, 2011
Imprint: Information Science Reference Language: English
Author:
ISBN: 9781466605466
Publisher: IGI Global
Publication: October 31, 2011
Imprint: Information Science Reference
Language: English
Increasingly, multimedia content—from music, movies, games, news, books, and digital art to sharable educational material, e-government services, and e-health services—is delivered over broadband networks. With technological advances, cloud computing applications, and social networking approaches, many exciting applications are emerging to deliver this content as Interactive Digital Media (IDM). Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Increasingly, multimedia content—from music, movies, games, news, books, and digital art to sharable educational material, e-government services, and e-health services—is delivered over broadband networks. With technological advances, cloud computing applications, and social networking approaches, many exciting applications are emerging to deliver this content as Interactive Digital Media (IDM). Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.

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