Understanding the New Business Paradigm in Eastern Europe

Lessons on Building a Successful Small Business

Business & Finance, Management & Leadership, Planning & Forecasting, Management
Cover of the book Understanding the New Business Paradigm in Eastern Europe by Robert Kozielski, Emerald Publishing Limited
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Author: Robert Kozielski ISBN: 9781787143043
Publisher: Emerald Publishing Limited Publication: February 17, 2017
Imprint: Emerald Publishing Limited Language: English
Author: Robert Kozielski
ISBN: 9781787143043
Publisher: Emerald Publishing Limited
Publication: February 17, 2017
Imprint: Emerald Publishing Limited
Language: English

It is beyond a doubt that the business landscape is constantly changing with every small business looking for the next competitive advantage. In Understanding the New Business Paradigm in Eastern Europe, Kozielski presents a universal model for building a successful business in these hectic times. His four-tiered model is based on lessons learned from both developed and emerging markets across Eastern Europe, and is neither limited to one type of organization or a market, nor has any geographical borders. Called the "four-leaf clover," Kozielski's model features the experiences of such companies as mBank (part of Commerzbank), Aflofarm, Atlas, Redan, Sphinx and more. This work will be of interest to academics and professional who are looking for a holistic and systematic approach to successful small business management.

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It is beyond a doubt that the business landscape is constantly changing with every small business looking for the next competitive advantage. In Understanding the New Business Paradigm in Eastern Europe, Kozielski presents a universal model for building a successful business in these hectic times. His four-tiered model is based on lessons learned from both developed and emerging markets across Eastern Europe, and is neither limited to one type of organization or a market, nor has any geographical borders. Called the "four-leaf clover," Kozielski's model features the experiences of such companies as mBank (part of Commerzbank), Aflofarm, Atlas, Redan, Sphinx and more. This work will be of interest to academics and professional who are looking for a holistic and systematic approach to successful small business management.

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