Unlocking the Business Environment

Business & Finance
Cover of the book Unlocking the Business Environment by John Brinkman, Ilve Navarro, Donna Harper, Taylor and Francis
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Author: John Brinkman, Ilve Navarro, Donna Harper ISBN: 9781444169812
Publisher: Taylor and Francis Publication: February 25, 2014
Imprint: Routledge Language: English
Author: John Brinkman, Ilve Navarro, Donna Harper
ISBN: 9781444169812
Publisher: Taylor and Francis
Publication: February 25, 2014
Imprint: Routledge
Language: English

The business environment is a fundamental subject in any Business Studies degree course. This new, student-friendly book divides the subject into the internal and external environment and, where relevant, discusses the interface between the two.

It is written with the outward-looking student in mind and, as a result, encourages readers to reflect on what they have read and to consolidate their learning through regular self-testing exercises and discussion points. The text contains highly relevant and 'household name' case studies, ensuring that it is a highly topical and engaging book. Where organisational styles differ, the authors put forward the pros and cons of different points of view, ensuring that students have the information necessary to make up their own minds and develop management strategies of their own.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The business environment is a fundamental subject in any Business Studies degree course. This new, student-friendly book divides the subject into the internal and external environment and, where relevant, discusses the interface between the two.

It is written with the outward-looking student in mind and, as a result, encourages readers to reflect on what they have read and to consolidate their learning through regular self-testing exercises and discussion points. The text contains highly relevant and 'household name' case studies, ensuring that it is a highly topical and engaging book. Where organisational styles differ, the authors put forward the pros and cons of different points of view, ensuring that students have the information necessary to make up their own minds and develop management strategies of their own.

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