Unraveling the Mysteries of Case Study Research

A Guide for Business and Management Students

Business & Finance
Cover of the book Unraveling the Mysteries of Case Study Research by Marilyn L. Taylor, Mikael Søndergaard, Edward Elgar Publishing
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Author: Marilyn L. Taylor, Mikael Søndergaard ISBN: 9781786437228
Publisher: Edward Elgar Publishing Publication: July 28, 2017
Imprint: Language: English
Author: Marilyn L. Taylor, Mikael Søndergaard
ISBN: 9781786437228
Publisher: Edward Elgar Publishing
Publication: July 28, 2017
Imprint:
Language: English
An accessible and current yet in depth introduction to conducting a case study or a project focusing on a company or business situation. This textbook provides an introduction to identifying the motivation and objectives for a project, defining and designing a research question, guiding a research plan, conducting the research, gathering and interpreting data and understanding the context of your research. It is suitable for undergraduates undertaking a research project for the first time and for those with more experience who want to make the process ‘fun’.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
An accessible and current yet in depth introduction to conducting a case study or a project focusing on a company or business situation. This textbook provides an introduction to identifying the motivation and objectives for a project, defining and designing a research question, guiding a research plan, conducting the research, gathering and interpreting data and understanding the context of your research. It is suitable for undergraduates undertaking a research project for the first time and for those with more experience who want to make the process ‘fun’.

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