UnSelling

The New Customer Experience

Business & Finance, Marketing & Sales, Customer Service, Sales & Selling, Management & Leadership, Management
Cover of the book UnSelling by Scott Stratten, Alison Kramer, Wiley
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Author: Scott Stratten, Alison Kramer ISBN: 9781118943021
Publisher: Wiley Publication: September 15, 2014
Imprint: Wiley Language: English
Author: Scott Stratten, Alison Kramer
ISBN: 9781118943021
Publisher: Wiley
Publication: September 15, 2014
Imprint: Wiley
Language: English

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.

Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you.

You don't need social media, but you can be connecting with your clients socially. Your video doesn't have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It's time to separate from the pack of noise. It's time to UnSell.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.

Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you.

You don't need social media, but you can be connecting with your clients socially. Your video doesn't have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It's time to separate from the pack of noise. It's time to UnSell.

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