UnSelling: Sell Less ... To Win More

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book UnSelling: Sell Less ... To Win More by Peter Bourke, Peter Bourke
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Author: Peter Bourke ISBN: 9780615474946
Publisher: Peter Bourke Publication: April 6, 2011
Imprint: Smashwords Edition Language: English
Author: Peter Bourke
ISBN: 9780615474946
Publisher: Peter Bourke
Publication: April 6, 2011
Imprint: Smashwords Edition
Language: English

The more you sell, the less the client trusts you to tell them the truth. The more you sell, the less inclined the client is to listen. In reality, the more you sell, the less you win. This book on UnSelling is designed to shift the buyer-seller relationship from subservient to collaborative.

This eBook will outline an approach to control and win the most complex deals that includes:

- Qualifying new clients that requires no “selling” – period!

- Understanding how to create a collaborative relationship with the prospect so that your sales teams can understand the truth from the client – not what they want you to believe

- Contrasting the difference between traditional selling and this unique approach to UnSelling
- And understanding what to say and how to say it

Your sales people and leaders will never “sell” the same way again – and will win more as a result.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The more you sell, the less the client trusts you to tell them the truth. The more you sell, the less inclined the client is to listen. In reality, the more you sell, the less you win. This book on UnSelling is designed to shift the buyer-seller relationship from subservient to collaborative.

This eBook will outline an approach to control and win the most complex deals that includes:

- Qualifying new clients that requires no “selling” – period!

- Understanding how to create a collaborative relationship with the prospect so that your sales teams can understand the truth from the client – not what they want you to believe

- Contrasting the difference between traditional selling and this unique approach to UnSelling
- And understanding what to say and how to say it

Your sales people and leaders will never “sell” the same way again – and will win more as a result.

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