Using Communication Theory

An Introduction to Planned Communication

Nonfiction, Reference & Language, Language Arts, Communication, Business & Finance, Business Reference, Business Communication, Reference
Cover of the book Using Communication Theory by Dr Sven Windahl, Dr Benno Signitzer, Jean T Olson, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Dr Sven Windahl, Dr Benno Signitzer, Jean T Olson ISBN: 9781446246627
Publisher: SAGE Publications Publication: November 18, 2008
Imprint: SAGE Publications Ltd Language: English
Author: Dr Sven Windahl, Dr Benno Signitzer, Jean T Olson
ISBN: 9781446246627
Publisher: SAGE Publications
Publication: November 18, 2008
Imprint: SAGE Publications Ltd
Language: English

"Using Communication Theory was a rarity in bridging the gap between ideas and practice. It was itself a model of good communication and in its second, revised edition, it is still a most reliable and accessible guide to the lessons that communication theory and research offer to practitioners, especially in planning for change."
- Denis McQuail, Professor Emeritus, University of Amsterdam

"Using Communication Theory has become a classic in the education of communication. It is the comprehensive and self-evident source for theories and models, forming the base for the study of professions requiring communication planning."
- Larsåke Larsson, Örebro University

What does theory have to do with the practice of communication? Communication planning is used daily by thousands of people: public relations practitioners, technical writers, information campaigners, advertising professionals, organization consultants, educators, health communicators and more. Without a solid understanding of communication theory, practitioners have difficulty getting their messages heard.

The second edition of this best-selling textbook has been updated with the student firmly in mind. With new learning features that directly engage with the practical side of theory, students will:

  • Practice what they learn with activities and exercises.
  • Apply their own experiences to theory through prompts to reflection.
  • Consolidate their learning with highlighted definitions and lists of key terms.
  • Take it further with boxed excerpts from classic texts.

Showing how theories relate directly to the planning and experience of effective communication, Using Communication Theory - 2nd Edition provides indispensable insights into the practical nature of communication theory. In today’s landscape of communication overload, this book remains an essential, authoritative guide for both students and practitioners.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

"Using Communication Theory was a rarity in bridging the gap between ideas and practice. It was itself a model of good communication and in its second, revised edition, it is still a most reliable and accessible guide to the lessons that communication theory and research offer to practitioners, especially in planning for change."
- Denis McQuail, Professor Emeritus, University of Amsterdam

"Using Communication Theory has become a classic in the education of communication. It is the comprehensive and self-evident source for theories and models, forming the base for the study of professions requiring communication planning."
- Larsåke Larsson, Örebro University

What does theory have to do with the practice of communication? Communication planning is used daily by thousands of people: public relations practitioners, technical writers, information campaigners, advertising professionals, organization consultants, educators, health communicators and more. Without a solid understanding of communication theory, practitioners have difficulty getting their messages heard.

The second edition of this best-selling textbook has been updated with the student firmly in mind. With new learning features that directly engage with the practical side of theory, students will:

Showing how theories relate directly to the planning and experience of effective communication, Using Communication Theory - 2nd Edition provides indispensable insights into the practical nature of communication theory. In today’s landscape of communication overload, this book remains an essential, authoritative guide for both students and practitioners.

More books from SAGE Publications

Cover of the book Applied Social Science for Early Years by Dr Sven Windahl, Dr Benno Signitzer, Jean T Olson
Cover of the book Statistics for Criminology and Criminal Justice by Dr Sven Windahl, Dr Benno Signitzer, Jean T Olson
Cover of the book Focus Groups as Qualitative Research by Dr Sven Windahl, Dr Benno Signitzer, Jean T Olson
Cover of the book Learning, Teaching and Development by Dr Sven Windahl, Dr Benno Signitzer, Jean T Olson
Cover of the book Conducting Research in Psychology by Dr Sven Windahl, Dr Benno Signitzer, Jean T Olson
Cover of the book Behind the Scenes by Dr Sven Windahl, Dr Benno Signitzer, Jean T Olson
Cover of the book Visible Thinking in the K–8 Mathematics Classroom by Dr Sven Windahl, Dr Benno Signitzer, Jean T Olson
Cover of the book Re-visioning Indian Cities by Dr Sven Windahl, Dr Benno Signitzer, Jean T Olson
Cover of the book Researching Young People's Lives by Dr Sven Windahl, Dr Benno Signitzer, Jean T Olson
Cover of the book Age Studies by Dr Sven Windahl, Dr Benno Signitzer, Jean T Olson
Cover of the book Strengths-Based Counseling With At-Risk Youth by Dr Sven Windahl, Dr Benno Signitzer, Jean T Olson
Cover of the book Science and Technology in China by Dr Sven Windahl, Dr Benno Signitzer, Jean T Olson
Cover of the book No Place for Bullying by Dr Sven Windahl, Dr Benno Signitzer, Jean T Olson
Cover of the book Studying and Learning at University by Dr Sven Windahl, Dr Benno Signitzer, Jean T Olson
Cover of the book The Secular Religion of Fandom by Dr Sven Windahl, Dr Benno Signitzer, Jean T Olson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy