Using Information to Develop a Culture of Customer Centricity

Customer Centricity, Analytics, and Information Utilization

Nonfiction, Computers, Advanced Computing, Management Information Systems, Application Software, Business Software, General Computing
Cover of the book Using Information to Develop a Culture of Customer Centricity by David Loshin, Abie Reifer, Elsevier Science
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Author: David Loshin, Abie Reifer ISBN: 9780124115132
Publisher: Elsevier Science Publication: November 22, 2013
Imprint: Morgan Kaufmann Language: English
Author: David Loshin, Abie Reifer
ISBN: 9780124115132
Publisher: Elsevier Science
Publication: November 22, 2013
Imprint: Morgan Kaufmann
Language: English

Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes that lead to excellent customer experiences resulting in increased revenues. Each chapter delves into each precept in more detail.

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Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes that lead to excellent customer experiences resulting in increased revenues. Each chapter delves into each precept in more detail.

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