Value Chain Marketing

A Marketing Strategy to Overcome Immediate Customer Innovation Resistance

Business & Finance, Management & Leadership, Production & Operations Management, Marketing & Sales
Cover of the book Value Chain Marketing by Stephanie Hintze, Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Stephanie Hintze ISBN: 9783319113760
Publisher: Springer International Publishing Publication: December 26, 2014
Imprint: Springer Language: English
Author: Stephanie Hintze
ISBN: 9783319113760
Publisher: Springer International Publishing
Publication: December 26, 2014
Imprint: Springer
Language: English

​Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical factors for suppliers’ marketing success, and compares the performance of VCM trials, using a multi-method design linking case study research and computational modeling.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

​Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical factors for suppliers’ marketing success, and compares the performance of VCM trials, using a multi-method design linking case study research and computational modeling.

More books from Springer International Publishing

Cover of the book Illegal Markets, Violence, and Inequality by Stephanie Hintze
Cover of the book Conquest of Body by Stephanie Hintze
Cover of the book The American Experience in Environmental Protection by Stephanie Hintze
Cover of the book Fanaticism, Racism, and Rage Online by Stephanie Hintze
Cover of the book Biotechnological strategies for the conservation of medicinal and ornamental climbers by Stephanie Hintze
Cover of the book Getting It Right in Science and Medicine by Stephanie Hintze
Cover of the book Advanced Information Systems Engineering by Stephanie Hintze
Cover of the book Components and Services for IoT Platforms by Stephanie Hintze
Cover of the book Passivity-Based Control and Estimation in Networked Robotics by Stephanie Hintze
Cover of the book Biomaterials and Medical Devices by Stephanie Hintze
Cover of the book Artificial Intelligence and Mobile Services – AIMS 2018 by Stephanie Hintze
Cover of the book Women in STEM Disciplines by Stephanie Hintze
Cover of the book The Hand by Stephanie Hintze
Cover of the book Performing Arts Medicine in Clinical Practice by Stephanie Hintze
Cover of the book Organisation of Banking Regulation by Stephanie Hintze
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy