Values, Lifestyles, and Psychographics

Nonfiction, Health & Well Being, Psychology, Applied Psychology
Cover of the book Values, Lifestyles, and Psychographics by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781317780823
Publisher: Taylor and Francis Publication: March 5, 2014
Imprint: Psychology Press Language: English
Author:
ISBN: 9781317780823
Publisher: Taylor and Francis
Publication: March 5, 2014
Imprint: Psychology Press
Language: English

This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising.

The interdisciplinary and international mix of authors bring a diverse perspective to this volume, which is divided into four nonorthogonal sections. The first section deals with theoretical and conceptual issues in advertising research, while the second section presents chapters devoted to improving methodology. The final two sections illustrate how value, lifestyle, and psychographic research have been used to understand differences among people. The first of these final two sections emphasizes differences among people at different times (commonly called trend research), and the second emphasizes differences among people across national boundaries.

Collectively, these chapters illustrate how practical state-of-the-art research in values, lifestyles, and psychographics can be. Thoughtful consideration of values, lifestyles, and psychographics as they are manifested in quality research can improve advertising and marketing practice, and can help the business community deliver products and services that are more in line with consumers' needs.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising.

The interdisciplinary and international mix of authors bring a diverse perspective to this volume, which is divided into four nonorthogonal sections. The first section deals with theoretical and conceptual issues in advertising research, while the second section presents chapters devoted to improving methodology. The final two sections illustrate how value, lifestyle, and psychographic research have been used to understand differences among people. The first of these final two sections emphasizes differences among people at different times (commonly called trend research), and the second emphasizes differences among people across national boundaries.

Collectively, these chapters illustrate how practical state-of-the-art research in values, lifestyles, and psychographics can be. Thoughtful consideration of values, lifestyles, and psychographics as they are manifested in quality research can improve advertising and marketing practice, and can help the business community deliver products and services that are more in line with consumers' needs.

More books from Taylor and Francis

Cover of the book Facts, Frameworks, and Forecasts by
Cover of the book History of Economic Thought by
Cover of the book The Muse as Therapist by
Cover of the book Mastering Arabic Vocabulary by
Cover of the book Further Advances in Project Management by
Cover of the book Jewish Religious and Philosophical Ethics by
Cover of the book Women, Religion and Culture in Iran by
Cover of the book The Presidency A-Z by
Cover of the book In Days of Great Peace by
Cover of the book The Evolution of Multinationals from Japan and the Asia Pacific by
Cover of the book How to Direct a Musical by
Cover of the book Finding Your Sexual Voice by
Cover of the book Modernism and the Professional Architecture Journal by
Cover of the book Religion, Politics and Society in Britain, 800-1066 by
Cover of the book Catastrophe, Gender and Urban Experience, 1648-1920 by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy