Vertical Price Coordination and Brand Care

Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance

Business & Finance, Management & Leadership, Industrial Management, Marketing & Sales
Cover of the book Vertical Price Coordination and Brand Care by Dieter Ahlert, Benjamin Schefer, Springer Berlin Heidelberg
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Dieter Ahlert, Benjamin Schefer ISBN: 9783642355707
Publisher: Springer Berlin Heidelberg Publication: April 3, 2013
Imprint: Springer Language: English
Author: Dieter Ahlert, Benjamin Schefer
ISBN: 9783642355707
Publisher: Springer Berlin Heidelberg
Publication: April 3, 2013
Imprint: Springer
Language: English

Competition law regulates anti-competitive conduct by companies in order to maintain market competition. Cartel law can also cause restraints of competition and therefore, the existing regulations should be checked, revised and updated regularly. This book deals with the prohibition of Resale Price Maintenance, which is intensively discussed in Germany at the moment. It provides a new interdisciplinary approach to the topic that emphasizes the empirically observable marketing perspective, but draws conclusions from competition theory. Thus it reflects on the consumer benefits and welfare effects of RPM legalization at the same time. Since it provides new and constructive class-based suggestions for a re-design of European cartel law, this book should be valuable for researchers, practitioners and politicians. ​

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Competition law regulates anti-competitive conduct by companies in order to maintain market competition. Cartel law can also cause restraints of competition and therefore, the existing regulations should be checked, revised and updated regularly. This book deals with the prohibition of Resale Price Maintenance, which is intensively discussed in Germany at the moment. It provides a new interdisciplinary approach to the topic that emphasizes the empirically observable marketing perspective, but draws conclusions from competition theory. Thus it reflects on the consumer benefits and welfare effects of RPM legalization at the same time. Since it provides new and constructive class-based suggestions for a re-design of European cartel law, this book should be valuable for researchers, practitioners and politicians. ​

More books from Springer Berlin Heidelberg

Cover of the book Frontiers in Internet Technologies by Dieter Ahlert, Benjamin Schefer
Cover of the book Warum Ödipus keinen Ödipus-Komplex und Adonis keinen Schönheitswahn hatte by Dieter Ahlert, Benjamin Schefer
Cover of the book Desert Truffles by Dieter Ahlert, Benjamin Schefer
Cover of the book A Concise Guide to Market Research by Dieter Ahlert, Benjamin Schefer
Cover of the book Emerging Organic Contaminants in Sludges by Dieter Ahlert, Benjamin Schefer
Cover of the book C-C Bond Activation by Dieter Ahlert, Benjamin Schefer
Cover of the book The Morphogenesis of the Arteries of the Pelvic Extremity by Dieter Ahlert, Benjamin Schefer
Cover of the book High-Tc SQUIDs for Biomedical Applications: Immunoassays, Magnetoencephalography, and Ultra-Low Field Magnetic Resonance Imaging by Dieter Ahlert, Benjamin Schefer
Cover of the book Informational Limits in Optical Polarimetry and Vectorial Imaging by Dieter Ahlert, Benjamin Schefer
Cover of the book Polyploidy and Genome Evolution by Dieter Ahlert, Benjamin Schefer
Cover of the book Colour Atlas of Tropical Dermatology and Venerology by Dieter Ahlert, Benjamin Schefer
Cover of the book Crisis Management in the European Union by Dieter Ahlert, Benjamin Schefer
Cover of the book Cerebral Blood Flow by Dieter Ahlert, Benjamin Schefer
Cover of the book Transactions on Large-Scale Data- and Knowledge-Centered Systems XLI by Dieter Ahlert, Benjamin Schefer
Cover of the book Symbiotic Endophytes by Dieter Ahlert, Benjamin Schefer
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy