Video Marketing for Libraries

A Practical Guide for Librarians


Cover of the book Video Marketing for Libraries by Heather A. Dalal, Robin O'Hanlon, Karen L. Yacobucci, Rowman & Littlefield Publishers
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Author: Heather A. Dalal, Robin O'Hanlon, Karen L. Yacobucci ISBN: 9781442269507
Publisher: Rowman & Littlefield Publishers Publication: August 1, 2017
Imprint: Rowman & Littlefield Publishers Language: English
Author: Heather A. Dalal, Robin O'Hanlon, Karen L. Yacobucci
ISBN: 9781442269507
Publisher: Rowman & Littlefield Publishers
Publication: August 1, 2017
Imprint: Rowman & Littlefield Publishers
Language: English

Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros.

Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos.

This book will guide you through:

·gaining internal support
·crafting a clear message
·building the library’s audience
·writing storyboards and scripts
·casting and rehearsing actors
·filming and recording voiceover, editing, publishing, promoting
·using online tools & animation software
·and assessing impact

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros.

Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos.

This book will guide you through:

·gaining internal support
·crafting a clear message
·building the library’s audience
·writing storyboards and scripts
·casting and rehearsing actors
·filming and recording voiceover, editing, publishing, promoting
·using online tools & animation software
·and assessing impact

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