Visual Branding
A Rhetorical and Historical Analysis
Business & Finance, Marketing & Sales, Sales & Selling, Nonfiction, Social & Cultural Studies, Social Science
| Author: | Edward F. McQuarrie, Barbara J. Phillips | ISBN: | 9781785365423 |
| Publisher: | Edward Elgar Publishing | Publication: | December 30, 2016 |
| Imprint: | Language: | English |
| Author: | Edward F. McQuarrie, Barbara J. Phillips |
| ISBN: | 9781785365423 |
| Publisher: | Edward Elgar Publishing |
| Publication: | December 30, 2016 |
| Imprint: | |
| Language: | English |
Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities for constructing logos and distinguishes basic types along with examples of their use and evolution over time.
Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities for constructing logos and distinguishes basic types along with examples of their use and evolution over time.
