Visual Identity: Promoting and Protecting the Public Face of an Organization

Promoting and Protecting the Public Face of an Organization

Business & Finance, Economics, Theory of Economics
Cover of the book Visual Identity: Promoting and Protecting the Public Face of an Organization by Susan Westcott Alessandri, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Susan Westcott Alessandri ISBN: 9781317452539
Publisher: Taylor and Francis Publication: December 18, 2014
Imprint: Routledge Language: English
Author: Susan Westcott Alessandri
ISBN: 9781317452539
Publisher: Taylor and Francis
Publication: December 18, 2014
Imprint: Routledge
Language: English

Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate, non-profit, etc.), rather than a product brand perspective. It not only helps readers to understand the meaning and value of an organization's visual identity, but also provides hands-on advice on how to promote and protect the identity. Each chapter draws from current research and also contains real-world examples and case studies that illustrate the key concepts.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate, non-profit, etc.), rather than a product brand perspective. It not only helps readers to understand the meaning and value of an organization's visual identity, but also provides hands-on advice on how to promote and protect the identity. Each chapter draws from current research and also contains real-world examples and case studies that illustrate the key concepts.

More books from Taylor and Francis

Cover of the book Religion and Wittgenstein's Legacy by Susan Westcott Alessandri
Cover of the book Journeys in Ireland by Susan Westcott Alessandri
Cover of the book Russia–EU Relations and the Common Neighborhood by Susan Westcott Alessandri
Cover of the book Human Motivation by Susan Westcott Alessandri
Cover of the book Neurobiology of Comparative Cognition by Susan Westcott Alessandri
Cover of the book From the Conscious Interior to an Exterior Unconscious by Susan Westcott Alessandri
Cover of the book The Arabic Linguistic Tradition by Susan Westcott Alessandri
Cover of the book A Stakeholder Approach to Managing Food by Susan Westcott Alessandri
Cover of the book Technological Transformation in the Third World: Volume 3 by Susan Westcott Alessandri
Cover of the book Feminism and the Classroom Teacher by Susan Westcott Alessandri
Cover of the book When the Soul Remembers Itself by Susan Westcott Alessandri
Cover of the book (Post)Critical Methodologies: The Science Possible After the Critiques by Susan Westcott Alessandri
Cover of the book Vernacular Architecture in the Pre-Columbian Americas by Susan Westcott Alessandri
Cover of the book Caribbean Crime and Criminal Justice by Susan Westcott Alessandri
Cover of the book The Practical Application of Medical and Dental Hypnosis by Susan Westcott Alessandri
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy