Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay

Business & Finance, Marketing & Sales, Customer Service, Human Resources & Personnel Management, Training
Cover of the book Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay by Ernan Roman, McGraw-Hill Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ernan Roman ISBN: 9780071743082
Publisher: McGraw-Hill Education Publication: October 22, 2010
Imprint: McGraw-Hill Education Language: English
Author: Ernan Roman
ISBN: 9780071743082
Publisher: McGraw-Hill Education
Publication: October 22, 2010
Imprint: McGraw-Hill Education
Language: English

Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales.

"When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales increase 2x or more, and we can spend far less to get great results. When we don’t use VOC, our results can suffer greatly." -Garry Dawson, Hewlett-Packard, Americas Advertising and Direct Marketing Manager

"Ernan is a leading expert in creating disciplined “Voice of Customer” driven marketing processes. If you want to move from just talking about VOC to being a leader in implementing it, you must read this book." -Fred Neil, Global Head of CRM, Dell

"The clearest and best book yet published on the subject of Voice of the Customer marketing principles. In this hands-on tutorial, Ernan takes you through the steps that can transform your business, putting your customers at the center of defining what is relevant and what will drive deeper engagement." -Bernd Schmitt, Professor, Columbia Business School, Author of Customer Experience Management and Big Think Strategy

In Voice of the Customer Marketing, Ernan Roman, the award-winning marketing guru who created the IDM (Integrated Direct Marketing) and Opt-in marketing methodologies shows you a proven, step-by-step process for understanding the expectations of your customers and prospects for more effective relationships and deeper levels of value. He then demonstrates how to use these insights to develop high impact, high return relationship marketing strategies and action plans which generate consistent double-digit increases in response and sales.

The book's numerous case studies demonstrate the most effective uses of Voice of the Customer marketing in action, and the most frequent mistakes marketers make-trying to "manage" customers rather than continually engaging them.

This book is essential reading for all marketers, whether in Fortune or Growth sized companies, who want dramatic increases in sales and marketing effectiveness.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales.

"When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales increase 2x or more, and we can spend far less to get great results. When we don’t use VOC, our results can suffer greatly." -Garry Dawson, Hewlett-Packard, Americas Advertising and Direct Marketing Manager

"Ernan is a leading expert in creating disciplined “Voice of Customer” driven marketing processes. If you want to move from just talking about VOC to being a leader in implementing it, you must read this book." -Fred Neil, Global Head of CRM, Dell

"The clearest and best book yet published on the subject of Voice of the Customer marketing principles. In this hands-on tutorial, Ernan takes you through the steps that can transform your business, putting your customers at the center of defining what is relevant and what will drive deeper engagement." -Bernd Schmitt, Professor, Columbia Business School, Author of Customer Experience Management and Big Think Strategy

In Voice of the Customer Marketing, Ernan Roman, the award-winning marketing guru who created the IDM (Integrated Direct Marketing) and Opt-in marketing methodologies shows you a proven, step-by-step process for understanding the expectations of your customers and prospects for more effective relationships and deeper levels of value. He then demonstrates how to use these insights to develop high impact, high return relationship marketing strategies and action plans which generate consistent double-digit increases in response and sales.

The book's numerous case studies demonstrate the most effective uses of Voice of the Customer marketing in action, and the most frequent mistakes marketers make-trying to "manage" customers rather than continually engaging them.

This book is essential reading for all marketers, whether in Fortune or Growth sized companies, who want dramatic increases in sales and marketing effectiveness.

More books from McGraw-Hill Education

Cover of the book Instant Advertising by Ernan Roman
Cover of the book Boatowner's Illustrated Electrical Handbook by Ernan Roman
Cover of the book Making Health Policy by Ernan Roman
Cover of the book Biomedical Engineering & Design Handbook, Volumes I and II by Ernan Roman
Cover of the book Schaum's Outline of Finite Element Analysis by Ernan Roman
Cover of the book A Beginner'S Guide To Critical Thinking And Writing In Health And Social Care by Ernan Roman
Cover of the book Pathophysiology of Blood Disorders, Second Edition by Ernan Roman
Cover of the book Strategic Relationships at Work: Creating Your Circle of Mentors, Sponsors, and Peers for Success in Business and Life by Ernan Roman
Cover of the book Emerging Markets Rule: Growth Strategies of the New Global Giants by Ernan Roman
Cover of the book Perfect Phrases for Negotiating Salary and Job Offers: Hundreds of Ready-to-Use Phrases to Help You Get the Best Possible Salary, Perks or Promotion by Ernan Roman
Cover of the book Boating Skills and Seamanship, 14th Edition by Ernan Roman
Cover of the book HTML & XHTML DeMYSTiFieD by Ernan Roman
Cover of the book 5 Steps to a 5: AP Physics C 2018 by Ernan Roman
Cover of the book Reverse Engineering: Mechanisms, Structures, Systems & Materials by Ernan Roman
Cover of the book Tales from the Dugout : The Greatest True Baseball Stories Ever Told: The Greatest True Baseball Stories Ever Told by Ernan Roman
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy