Volkswagen Beetle
Nonfiction, Reference & Language, Transportation, Automotive, Antique & Classic, History, Domestic
| Author: | Richard Copping | ISBN: | 9781784420208 |
| Publisher: | Bloomsbury Publishing | Publication: | September 10, 2014 |
| Imprint: | Shire Publications | Language: | English |
| Author: | Richard Copping |
| ISBN: | 9781784420208 |
| Publisher: | Bloomsbury Publishing |
| Publication: | September 10, 2014 |
| Imprint: | Shire Publications |
| Language: | English |
Few cars have achieved the iconic status of Volkswagen's classic and much-loved Beetle – yet its origins are intertwined with the dark days of Nazism. This book looks at those origins, at the marque's initial post-war rescue by the British and the effect of early VW Director General Heinz Nordhoff's forward-looking desire to perfect one model rather than spread the company's talent over a range of designs, at the impact of radical-minded advertising campaigns and at the Beetle's never-to-be-beaten production record for a single model of nearly 22 million cars. Bringing the reader right up to the present day, marque expert Richard A. Copping recounts the Beetle's story in a lively and authoritative manner guaranteed to delight devotee and casual browser alike.
Few cars have achieved the iconic status of Volkswagen's classic and much-loved Beetle – yet its origins are intertwined with the dark days of Nazism. This book looks at those origins, at the marque's initial post-war rescue by the British and the effect of early VW Director General Heinz Nordhoff's forward-looking desire to perfect one model rather than spread the company's talent over a range of designs, at the impact of radical-minded advertising campaigns and at the Beetle's never-to-be-beaten production record for a single model of nearly 22 million cars. Bringing the reader right up to the present day, marque expert Richard A. Copping recounts the Beetle's story in a lively and authoritative manner guaranteed to delight devotee and casual browser alike.
