We Are All Weird
The Rise of Tribes and the End of Normal
Business & Finance, Marketing & Sales, Consumer Behaviour, Management & Leadership, Motivational
| Author: | Seth Godin | ISBN: | 9780698408999 |
| Publisher: | Penguin Publishing Group | Publication: | September 15, 2015 |
| Imprint: | Portfolio | Language: | English |
| Author: | Seth Godin |
| ISBN: | 9780698408999 |
| Publisher: | Penguin Publishing Group |
| Publication: | September 15, 2015 |
| Imprint: | Portfolio |
| Language: | English |
World of Warcrafters, LARPers, Settlers of Catan? Weird.
Beliebers, Swifties, Directioners? Weirder.
Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird.
Mets fans, Yankees fans, Bears fans? Definitely weird.
Face it. We’re all weird.
So why are companies still trying to build products for the masses?
Why are we still acting like the masses even exist?
Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.
World of Warcrafters, LARPers, Settlers of Catan? Weird.
Beliebers, Swifties, Directioners? Weirder.
Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird.
Mets fans, Yankees fans, Bears fans? Definitely weird.
Face it. We’re all weird.
So why are companies still trying to build products for the masses?
Why are we still acting like the masses even exist?
Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.
