We First: How Brands and Consumers Use Social Media to Build a Better World
Business & Finance, Economics, Sustainable Development, Marketing & Sales, Customer Service, Management & Leadership, Leadership
| Author: | Simon Mainwaring | ISBN: | 9780230120532 |
| Publisher: | St. Martin's Press | Publication: | June 7, 2011 |
| Imprint: | St. Martin's Press | Language: | English |
| Author: | Simon Mainwaring |
| ISBN: | 9780230120532 |
| Publisher: | St. Martin's Press |
| Publication: | June 7, 2011 |
| Imprint: | St. Martin's Press |
| Language: | English |
Named Strategy + Business best marketing book of 2011
A social media expert with global experience with many of the world's biggest brands -including Nike, Toyota and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé as well as a bold plan for how corporations need to rethink their strategies.
Named Strategy + Business best marketing book of 2011
A social media expert with global experience with many of the world's biggest brands -including Nike, Toyota and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé as well as a bold plan for how corporations need to rethink their strategies.
