Web 2.0: A Strategy Guide

Business Thinking and Strategies Behind Successful Web 2.0 Implementations

Nonfiction, Computers, Advanced Computing, Information Technology, Internet
Cover of the book Web 2.0: A Strategy Guide by Amy Shuen, O'Reilly Media
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Amy Shuen ISBN: 9781492049685
Publisher: O'Reilly Media Publication: November 16, 2018
Imprint: O'Reilly Media Language: English
Author: Amy Shuen
ISBN: 9781492049685
Publisher: O'Reilly Media
Publication: November 16, 2018
Imprint: O'Reilly Media
Language: English

Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web.

This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth.

Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how:

  • Flickr, a classic user-driven business, created value for itself by helping users create their own value
  • Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of
  • Social network effects can support a business-ever wonder how FaceBook grew so quickly?
  • Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web

Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web.

This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth.

Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how:

Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.

More books from O'Reilly Media

Cover of the book Harnessing Hibernate by Amy Shuen
Cover of the book Network Security Tools by Amy Shuen
Cover of the book Windows 8 Hacks by Amy Shuen
Cover of the book Java Servlet Programming by Amy Shuen
Cover of the book Beyond Java by Amy Shuen
Cover of the book XMPP: The Definitive Guide by Amy Shuen
Cover of the book Programming Internet Email by Amy Shuen
Cover of the book Python and AWS Cookbook by Amy Shuen
Cover of the book Mastering Oracle SQL by Amy Shuen
Cover of the book Introducing Starling by Amy Shuen
Cover of the book Python for Finance by Amy Shuen
Cover of the book Data Push Apps with HTML5 SSE by Amy Shuen
Cover of the book Learning Cocoa with Objective-C by Amy Shuen
Cover of the book VBScript in a Nutshell by Amy Shuen
Cover of the book The Information Technology Fix for Health by Amy Shuen
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy