Web Analytics Complete Certification Kit - Core Series for IT

Nonfiction, Computers, General Computing

• Author: Ivanka Menken
• ISBN: 9781486457038
• Publisher: Emereo Publishing
• Publication: November 30, 2012
• Imprint: Emereo Publishing
• Language: English

Learn how to captivate your customers with website appeal and measure the effectiveness and popularity of your own website. Get a head start and grasp the concepts of Web Analytic tools. Become a valued member of your organization by learning the benefits and advantages of implementing Web Analytics. Use a measured approach and implement Web Analytic tools in order to improve and gauge your websites traffic flow.

This certification validates that you know specific methods, models, and/or tools. This is essential to professionals in order to be updated on the latest multimedia trends, and to add to their Web Analytics resource list.

The industry is facing a bold, new world with the amazing developments of Web Analytics, and the challenges and the opportunities this presents are unprecedented. The Web Analytics Complete Certification Kit serves as a complete introductory guide for anyone looking to grasp a better understanding of Web Analytics concepts and their practical application in any environment.

The Art of Service's introductory Web Analytics training and certification helps IT practitioners develop the skills that are crucial as businesses embark on this massive transformation. It provides an industry credential for IT professionals to help them transform into the world of Web Analytics.

This training and certification enables you to move both the industry and business forward, and to quickly take advantage of the benefits that Web Analytics applications present.

Take the next step: Get Certified!

The Art of Service IT Service Management programs are the #1 certification programs in the information management industry. Being proven means investing in yourself and formally validating your knowledge, skills, and expertise by the industry's most comprehensive learning and certification program. The Web Analytics Complete Certification Kit course prepares you for Web Analytics Certification.

Why register?

- Easy and Affordable.

- Learning about Web Analytics technologies has never been more affordable.

- Latest industry trends explained.

- Acquire valuable skills and get updated about the industry's latest trends right here. Today.

- Learn from the Experts. The Art of Service offers education about Web Analytics and 300 other technologies by the industry's best.

- Learn at your own pace. Find everything right here, when you need it, and from wherever you are.

What will you learn?

- Learn the important concepts, advantages, and uses of Web Analytics implementation.

- Learn about the benefits of implementing Web Analytics Tools in your work place.

- Examine the processes of establishing a company goal through the use of measurable metrics.

- Learn about Web Analytic Service Providers.

- Explore the tricks of the trade when it comes to generating leads and website traffic.

Course Outline

The topics covered in this course are:

- Analytic Methods and Tools

- Social and Mobile

- Web Analytic Service Providers

- Advertising Channels

- Search Engine Keywords

- Conversion Optimization

- Generating Leads and Traffic

Contact Hours:

The recommended minimum contact hours to pass the certification test is 18 hours.

Delivery:

The program combines presentations supported by trainer audio. Each module is followed by quizzes and exercises (marking scheme provided) to test your knowledge and competency, and to enhance understanding of the key concepts. A certificate is awarded to your successful passing of the final exam (80% pass requirement) and completion of the course. This is an eLearning Program. Your access details to the eLearning course are in the book.

Program Materials:

- Multimedia presentations

- Downloadable resources (PDF documents)

- End of module review questions to assess your content knowledge