Web Marketing All-in-One For Dummies

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book Web Marketing All-in-One For Dummies by John Arnold, Michael Becker, Marty Dickinson, Ian Lurie, Elizabeth Marsten, Wiley
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Author: John Arnold, Michael Becker, Marty Dickinson, Ian Lurie, Elizabeth Marsten ISBN: 9781118281673
Publisher: Wiley Publication: July 12, 2012
Imprint: For Dummies Language: English
Author: John Arnold, Michael Becker, Marty Dickinson, Ian Lurie, Elizabeth Marsten
ISBN: 9781118281673
Publisher: Wiley
Publication: July 12, 2012
Imprint: For Dummies
Language: English

Build an online presence for your business with web marketing

Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking.

  • Provides invaluable advice for establishing a web presence and getting your message out with online advertising
  • Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers
  • Explains how web analytics can offer you a better understanding of your web marketing efforts
  • Details ways to establish an online voice with blogging and podcasting
  • Walks you through the potential of social media marketing with Facebook, Twitter, and Google+
  • Looks at various options for getting your message onto mobile platforms

Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Build an online presence for your business with web marketing

Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking.

Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.

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