Welcome to GoodCo

Using the Tools of Business to Create Public Good

Business & Finance, Business Reference, Business Ethics
Cover of the book Welcome to GoodCo by Tom Levitt, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Tom Levitt ISBN: 9781351873437
Publisher: Taylor and Francis Publication: March 2, 2017
Imprint: Routledge Language: English
Author: Tom Levitt
ISBN: 9781351873437
Publisher: Taylor and Francis
Publication: March 2, 2017
Imprint: Routledge
Language: English

This second edition of Welcome to GoodCo updates the author's critically acclaimed analysis of how the tools of business are being (and ought to be) used to help tackle the great problems of both the planet and of local communities. In exploring the increasingly politically relevant issue of 'responsible capitalism' - and its variations - he asks what it means, where it came from, why politicians are so timid around the issue and what exactly are the obstacles this crusade will have to face. He argues that business doing good has to be supported by a business case, as that is what makes it sustainable, but that huge benefits can be reaped. As 60 of the world's top 100 economies are corporates, not countries, businesses that are not helping to create solutions become part of the problem. Added topics in the 2015 edition include: the growth of social value in the commissioning of services and what business can learn from this; the Social Progress Index as an alternative to GDP; and the role for greater corporate citizenship as a way of enhancing employee engagement, with all the benefits that this can bring to a company. It updates the stories and data which made the first edition so readable. In a world in which businesses of all sizes frequently find some of their practices at odds with the basic principles of their customer or citizen promise, Welcome to GoodCo offers a realistic, commercially hard-nosed approach to reframing business in society.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This second edition of Welcome to GoodCo updates the author's critically acclaimed analysis of how the tools of business are being (and ought to be) used to help tackle the great problems of both the planet and of local communities. In exploring the increasingly politically relevant issue of 'responsible capitalism' - and its variations - he asks what it means, where it came from, why politicians are so timid around the issue and what exactly are the obstacles this crusade will have to face. He argues that business doing good has to be supported by a business case, as that is what makes it sustainable, but that huge benefits can be reaped. As 60 of the world's top 100 economies are corporates, not countries, businesses that are not helping to create solutions become part of the problem. Added topics in the 2015 edition include: the growth of social value in the commissioning of services and what business can learn from this; the Social Progress Index as an alternative to GDP; and the role for greater corporate citizenship as a way of enhancing employee engagement, with all the benefits that this can bring to a company. It updates the stories and data which made the first edition so readable. In a world in which businesses of all sizes frequently find some of their practices at odds with the basic principles of their customer or citizen promise, Welcome to GoodCo offers a realistic, commercially hard-nosed approach to reframing business in society.

More books from Taylor and Francis

Cover of the book Older People and Migration by Tom Levitt
Cover of the book Technology and Students with Special Educational Needs by Tom Levitt
Cover of the book Social Work Practice with Lesbian, Gay, Bisexual, and Transgender People by Tom Levitt
Cover of the book The Northwest Caucasus by Tom Levitt
Cover of the book Young People, Physical Activity and the Everyday by Tom Levitt
Cover of the book Overcoming the Two Cultures by Tom Levitt
Cover of the book The Pedagogies and Politics of Liking by Tom Levitt
Cover of the book Calcutta Poor: Inquiry into the Intractability of Poverty by Tom Levitt
Cover of the book An Analytic Journey by Tom Levitt
Cover of the book Logical Abilities in Children: Volume 3 by Tom Levitt
Cover of the book Economic Development in Twentieth-Century East Asia by Tom Levitt
Cover of the book The Limits of Organizational Change by Tom Levitt
Cover of the book Encyclopedia of Police Science by Tom Levitt
Cover of the book The Espionage and Sedition Acts by Tom Levitt
Cover of the book Central Banking in Eastern Europe by Tom Levitt
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy