What the New Breed of CMOs Know That You Don't

Business & Finance, Management & Leadership, Industrial Management
Cover of the book What the New Breed of CMOs Know That You Don't by MaryLee Sachs, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: MaryLee Sachs ISBN: 9781134761272
Publisher: Taylor and Francis Publication: March 3, 2016
Imprint: Routledge Language: English
Author: MaryLee Sachs
ISBN: 9781134761272
Publisher: Taylor and Francis
Publication: March 3, 2016
Imprint: Routledge
Language: English

This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to ’up their game’, and as such it provides a range of ideas, concepts, approaches and considerations from a wide range of CMOs who are driving significant transformation within their organizations. The chief marketing officer is arguably the least understood role in the C-suite by both the outside world and internal audiences. Job specifications differ widely - much more than for the chief executive officer (CEO), chief financial officer (CFO), or chief talent officer. This book helps to define parameters for both B2C and B2B marketers and points to some game-changing strategies designed to lead change and deliver success. Following the success of her first book, The Changing MO of the CMO, MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Know that You Don’t speaks to the future of marketing, the strategic value of the function and the role of the CMO.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to ’up their game’, and as such it provides a range of ideas, concepts, approaches and considerations from a wide range of CMOs who are driving significant transformation within their organizations. The chief marketing officer is arguably the least understood role in the C-suite by both the outside world and internal audiences. Job specifications differ widely - much more than for the chief executive officer (CEO), chief financial officer (CFO), or chief talent officer. This book helps to define parameters for both B2C and B2B marketers and points to some game-changing strategies designed to lead change and deliver success. Following the success of her first book, The Changing MO of the CMO, MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Know that You Don’t speaks to the future of marketing, the strategic value of the function and the role of the CMO.

More books from Taylor and Francis

Cover of the book Democratization in Russia: The Development of Legislative Institutions by MaryLee Sachs
Cover of the book Muslims in Singapore by MaryLee Sachs
Cover of the book Leisure in the Industrial Revolution by MaryLee Sachs
Cover of the book Securing Southeast Asia by MaryLee Sachs
Cover of the book Muslim-Christian Encounters (Routledge Revivals) by MaryLee Sachs
Cover of the book Twentieth-Century British and American Theatre by MaryLee Sachs
Cover of the book Food, Poetry, and the Aesthetics of Consumption by MaryLee Sachs
Cover of the book Zionism in an Arab Country by MaryLee Sachs
Cover of the book Print Journalism by MaryLee Sachs
Cover of the book Charting A New Course in Gifted Education by MaryLee Sachs
Cover of the book The Stock Exchange and Investment Analysis by MaryLee Sachs
Cover of the book Sex Offenders in the Community by MaryLee Sachs
Cover of the book The Europeanisation of Parliamentary Democracy by MaryLee Sachs
Cover of the book The Quest for Sustainable Business by MaryLee Sachs
Cover of the book Fascism in Europe, 1919-1945 by MaryLee Sachs
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy