Author: | Iris Bohnet | ISBN: | 9780674968592 |
Publisher: | Harvard University Press | Publication: | March 8, 2016 |
Imprint: | Harvard University Press | Language: | English |
Author: | Iris Bohnet |
ISBN: | 9780674968592 |
Publisher: | Harvard University Press |
Publication: | March 8, 2016 |
Imprint: | Harvard University Press |
Language: | English |
Gender equality is a moral and a business imperative. But unconscious bias holds us back and de-biasing minds has proven to be difficult and expensive. Behavioral design offers a new solution. Iris Bohnet shows that by de-biasing organizations instead of individuals, we can make smart changes that have big impacts—often at low cost and high speed.
Gender equality is a moral and a business imperative. But unconscious bias holds us back and de-biasing minds has proven to be difficult and expensive. Behavioral design offers a new solution. Iris Bohnet shows that by de-biasing organizations instead of individuals, we can make smart changes that have big impacts—often at low cost and high speed.