When Digital Becomes Human

The Transformation of Customer Relationships

Business & Finance, Marketing & Sales, Customer Service, Business Reference, Business Communication
Cover of the book When Digital Becomes Human by Steven Van Belleghem, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Steven Van Belleghem ISBN: 9780749473242
Publisher: Kogan Page Publication: April 3, 2015
Imprint: Kogan Page Language: English
Author: Steven Van Belleghem
ISBN: 9780749473242
Publisher: Kogan Page
Publication: April 3, 2015
Imprint: Kogan Page
Language: English

WINNER: 2016 Chartered Management Institute Management Book of the Year - Commuter's Read Category

In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital-first attitude with a human touch. In When Digital Becomes Human, Steven Van Belleghem explores and explains the new digital relationships.

Packed with global examples from organizations that have successfully transformed their customer relationships, such as Amazon, Toyota, ING, Coolblue, Nike and Starbucks, When Digital Becomes Human presents a clear model that companies can easily implement to integrate an emotional layer into their digital strategy. This guide to combining two of a business's most important assets - its people and its digital strengths - covers the latest issues in digital marketing and customer experience management, including omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, customer collaboration (ie crowdsourcing) and more.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

WINNER: 2016 Chartered Management Institute Management Book of the Year - Commuter's Read Category

In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital-first attitude with a human touch. In When Digital Becomes Human, Steven Van Belleghem explores and explains the new digital relationships.

Packed with global examples from organizations that have successfully transformed their customer relationships, such as Amazon, Toyota, ING, Coolblue, Nike and Starbucks, When Digital Becomes Human presents a clear model that companies can easily implement to integrate an emotional layer into their digital strategy. This guide to combining two of a business's most important assets - its people and its digital strengths - covers the latest issues in digital marketing and customer experience management, including omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, customer collaboration (ie crowdsourcing) and more.

More books from Kogan Page

Cover of the book Customer Care Excellence by Steven Van Belleghem
Cover of the book Understanding Emotional Intelligence: Strategies for Boosting Your EQ and Using it in the Workplace by Steven Van Belleghem
Cover of the book Global Account Management by Steven Van Belleghem
Cover of the book Adaptability by Steven Van Belleghem
Cover of the book The New Strategic Brand Management by Steven Van Belleghem
Cover of the book How to Get Into Oxbridge by Steven Van Belleghem
Cover of the book Native Advertising by Steven Van Belleghem
Cover of the book How to Succeed at an Assessment Centre: Essential Preparation for Psychometric Tests Group and Role-play Exercises Panel Interviews and Presentations by Steven Van Belleghem
Cover of the book Improve Your Global Business English: The Essential Toolkit for Writing and Communicating Across Borders by Steven Van Belleghem
Cover of the book Financing the End-to-end Supply Chain by Steven Van Belleghem
Cover of the book The 8 Steps to Strategic Success by Steven Van Belleghem
Cover of the book A Circular Economy Handbook for Business and Supply Chains by Steven Van Belleghem
Cover of the book Confident Digital Content by Steven Van Belleghem
Cover of the book Leadership Assessment for Talent Development by Steven Van Belleghem
Cover of the book The Art of Creative Thinking: How to be Innovative and Develop Great Ideas by Steven Van Belleghem
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy