When It's Right to be Wrong

Business & Finance
Cover of the book When It's Right to be Wrong by Russel Howcroft, Penguin Random House Australia
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Russel Howcroft ISBN: 9781760141110
Publisher: Penguin Random House Australia Publication: September 23, 2015
Imprint: Penguin eBooks Language: English
Author: Russel Howcroft
ISBN: 9781760141110
Publisher: Penguin Random House Australia
Publication: September 23, 2015
Imprint: Penguin eBooks
Language: English

Whether he's selling beer, health insurance or the army, former adman Russel believes in the power of the idea, and that creativity is needed to make good things happen. Whether it's about business or everyday life, Russel knows sometimes you simply have go against the tide.
In When It's Right to Be Wrong we're let into the Howcroft view of the world. It's not what you expect to hear, but that's hardly surprising from the man who once wanted to put a dwarf, a nurse and a monkey in the same ad.
Changing your mind is a good thing. Privacy is overrated so give everyone your phone number. Smile at strangers. Forget reality; the right kind of BS can create magical success. Good people rise to the top. Work–life balance is bullshit. Russel Howcroft will challenge the way you look at the world.
Don't wait to be right. Do it anyway.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Whether he's selling beer, health insurance or the army, former adman Russel believes in the power of the idea, and that creativity is needed to make good things happen. Whether it's about business or everyday life, Russel knows sometimes you simply have go against the tide.
In When It's Right to Be Wrong we're let into the Howcroft view of the world. It's not what you expect to hear, but that's hardly surprising from the man who once wanted to put a dwarf, a nurse and a monkey in the same ad.
Changing your mind is a good thing. Privacy is overrated so give everyone your phone number. Smile at strangers. Forget reality; the right kind of BS can create magical success. Good people rise to the top. Work–life balance is bullshit. Russel Howcroft will challenge the way you look at the world.
Don't wait to be right. Do it anyway.

More books from Penguin Random House Australia

Cover of the book Bindi Behind The Scenes 6: A Ghostly Tale by Russel Howcroft
Cover of the book The Real Chopper by Russel Howcroft
Cover of the book Dolphin Rescue: Mission Fox Book 3 by Russel Howcroft
Cover of the book Cat Show Queen: Juliet, Nearly a Vet (Book 10) by Russel Howcroft
Cover of the book Unzipped: How To Have The Hottest Sex Of Your Life by Russel Howcroft
Cover of the book Together Alone by Russel Howcroft
Cover of the book Conviction Of The Innocent by Russel Howcroft
Cover of the book Horror High 4: The Feral Peril by Russel Howcroft
Cover of the book Dying for a Cure by Russel Howcroft
Cover of the book Glenn Maxwell 1 & 2 Bindup by Russel Howcroft
Cover of the book Chanel Sweethearts by Russel Howcroft
Cover of the book Arthur's War by Russel Howcroft
Cover of the book Stillwater Creek by Russel Howcroft
Cover of the book The Bodysurfers: Penguin Special by Russel Howcroft
Cover of the book The Slams by Russel Howcroft
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy