When It's Right to be Wrong

Business & Finance
Cover of the book When It's Right to be Wrong by Russel Howcroft, Penguin Random House Australia
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Russel Howcroft ISBN: 9781760141110
Publisher: Penguin Random House Australia Publication: September 23, 2015
Imprint: Penguin eBooks Language: English
Author: Russel Howcroft
ISBN: 9781760141110
Publisher: Penguin Random House Australia
Publication: September 23, 2015
Imprint: Penguin eBooks
Language: English

Whether he's selling beer, health insurance or the army, former adman Russel believes in the power of the idea, and that creativity is needed to make good things happen. Whether it's about business or everyday life, Russel knows sometimes you simply have go against the tide.
In When It's Right to Be Wrong we're let into the Howcroft view of the world. It's not what you expect to hear, but that's hardly surprising from the man who once wanted to put a dwarf, a nurse and a monkey in the same ad.
Changing your mind is a good thing. Privacy is overrated so give everyone your phone number. Smile at strangers. Forget reality; the right kind of BS can create magical success. Good people rise to the top. Work–life balance is bullshit. Russel Howcroft will challenge the way you look at the world.
Don't wait to be right. Do it anyway.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Whether he's selling beer, health insurance or the army, former adman Russel believes in the power of the idea, and that creativity is needed to make good things happen. Whether it's about business or everyday life, Russel knows sometimes you simply have go against the tide.
In When It's Right to Be Wrong we're let into the Howcroft view of the world. It's not what you expect to hear, but that's hardly surprising from the man who once wanted to put a dwarf, a nurse and a monkey in the same ad.
Changing your mind is a good thing. Privacy is overrated so give everyone your phone number. Smile at strangers. Forget reality; the right kind of BS can create magical success. Good people rise to the top. Work–life balance is bullshit. Russel Howcroft will challenge the way you look at the world.
Don't wait to be right. Do it anyway.

More books from Penguin Random House Australia

Cover of the book Our Australian Girl: Letty and the Stranger's Lace (Book 2) by Russel Howcroft
Cover of the book Watch This Space 1: Out to Launch by Russel Howcroft
Cover of the book Dandelion by Russel Howcroft
Cover of the book Down Outback Roads by Russel Howcroft
Cover of the book Brilliant Bites for Boys by Russel Howcroft
Cover of the book Cool Bananas by Russel Howcroft
Cover of the book Two Weeks in Grade Six by Russel Howcroft
Cover of the book Awesome Stuff by Russel Howcroft
Cover of the book Living Legends: True Tales of Extraordinary Old-Timers by Russel Howcroft
Cover of the book Minnie & the Superguys by Russel Howcroft
Cover of the book Floods 11: Disasterchef by Russel Howcroft
Cover of the book The Dating Quiz by Russel Howcroft
Cover of the book The Gunners' Doctor by Russel Howcroft
Cover of the book The Drovers by Russel Howcroft
Cover of the book Outback Heroines: True stories of hardship, heartbreak and resilience by Russel Howcroft
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy