| Author: | Shari Thurow, Nick Musica | ISBN: | 9780321648150 |
| Publisher: | Pearson Education | Publication: | April 8, 2009 |
| Imprint: | New Riders | Language: | English |
| Author: | Shari Thurow, Nick Musica |
| ISBN: | 9780321648150 |
| Publisher: | Pearson Education |
| Publication: | April 8, 2009 |
| Imprint: | New Riders |
| Language: | English |
This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.
This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.
