Why Killer Products Don't Sell

How to Run Your Company to a New Set of Rules

Business & Finance, Management & Leadership, Decision Making & Problem Solving
Cover of the book Why Killer Products Don't Sell by Ian Gotts, Dominic Rowsell, Wiley
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Author: Ian Gotts, Dominic Rowsell ISBN: 9781907293474
Publisher: Wiley Publication: October 1, 2009
Imprint: Capstone Language: English
Author: Ian Gotts, Dominic Rowsell
ISBN: 9781907293474
Publisher: Wiley
Publication: October 1, 2009
Imprint: Capstone
Language: English

Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness.

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