Wine Marketing
Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Marketing & Sales
| Author: | C. Michael Hall, Richard Mitchell | ISBN: | 9781136348792 |
| Publisher: | Taylor and Francis | Publication: | October 25, 2007 |
| Imprint: | Routledge | Language: | English |
| Author: | C. Michael Hall, Richard Mitchell |
| ISBN: | 9781136348792 |
| Publisher: | Taylor and Francis |
| Publication: | October 25, 2007 |
| Imprint: | Routledge |
| Language: | English |
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation
'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation
'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
