Winning Sales Letters From Prospect to Close

Business & Finance, Human Resources & Personnel Management, Training, Career Planning & Job Hunting, Small Business
Cover of the book Winning Sales Letters From Prospect to Close by Ralph Allora, McGraw-Hill Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ralph Allora ISBN: 9780071629454
Publisher: McGraw-Hill Education Publication: August 9, 2009
Imprint: McGraw-Hill Education Language: English
Author: Ralph Allora
ISBN: 9780071629454
Publisher: McGraw-Hill Education
Publication: August 9, 2009
Imprint: McGraw-Hill Education
Language: English

First impressions are critical.
Make yours count with a winning sales letter!

You know how important it is to make an authentic personal connection with clients and potential customers. You live for elevator pitches and face-to-face contact. You enjoy making people comfortable while offering ways to serve their needs.

But do you put as much time and effort into that other, equally important sales tool: the written word? Communications, marketing, and media expert Ralph Allora shows how to craft effective messages that reach out to new clients, keep you on their radar, and close the deal.

Winning Sales Letters—From Prospect to Close teaches you how to:

  • Strategize your messages for every stage of the selling process
  • Command attention and motivate your clients
  • Put your best self in every note
  • Create engaging approaches for letters, e-mails, and text messages
  • Avoid the mistakes that sabotage great communication

“A sleek, practical guide to writing winning sales communications. Whether you’re a novice trying to ‘earn’ the meeting or a savvy pro with writer’s block, this book will help you connect, engage, and build trust with your customers.”
David Forgione, VP, Multi-Media Sales, The Wall Street Journal

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

First impressions are critical.
Make yours count with a winning sales letter!

You know how important it is to make an authentic personal connection with clients and potential customers. You live for elevator pitches and face-to-face contact. You enjoy making people comfortable while offering ways to serve their needs.

But do you put as much time and effort into that other, equally important sales tool: the written word? Communications, marketing, and media expert Ralph Allora shows how to craft effective messages that reach out to new clients, keep you on their radar, and close the deal.

Winning Sales Letters—From Prospect to Close teaches you how to:

“A sleek, practical guide to writing winning sales communications. Whether you’re a novice trying to ‘earn’ the meeting or a savvy pro with writer’s block, this book will help you connect, engage, and build trust with your customers.”
David Forgione, VP, Multi-Media Sales, The Wall Street Journal

More books from McGraw-Hill Education

Cover of the book Anesthesiology Board Review Pearls of Wisdom 3/E by Ralph Allora
Cover of the book Practice Makes Perfect: Intermediate Spanish Grammar, Premium Second Edition by Ralph Allora
Cover of the book McGraw-Hills SAT Subject Test 10: Math Level 2 Practice Tests by Ralph Allora
Cover of the book Design for Six Sigma Statistics, Chapter 2 - Visualizing Data by Ralph Allora
Cover of the book Microwave Transmission Networks, Second Edition by Ralph Allora
Cover of the book Cardiovascular and Pulmonary Physical Therapy, Third Edition by Ralph Allora
Cover of the book End Procrastination Now!: Get it Done with a Proven Psychological Approach by Ralph Allora
Cover of the book Schaum's Outline of Beginning Calculus, Third Edition by Ralph Allora
Cover of the book The Eureka Method: How to Think Like an Inventor by Ralph Allora
Cover of the book The Computer Incident Response Planning Handbook: Executable Plans for Protecting Information at Risk by Ralph Allora
Cover of the book Stock Market Rules by Ralph Allora
Cover of the book Introduction to Diagnostic Radiology by Ralph Allora
Cover of the book Practice Makes Perfect Italian Reading and Comprehension by Ralph Allora
Cover of the book The Strategy of Execution: A Five Step Guide for Turning Vision into Action by Ralph Allora
Cover of the book ENTERPRISE 2.0 IMPLEMENTATION by Ralph Allora
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy