Winning the Mandate

The Indian Experience

Nonfiction, Social & Cultural Studies, Political Science
Cover of the book Winning the Mandate by Bidyut Chakrabarty, Sugato Hazra, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Bidyut Chakrabarty, Sugato Hazra ISBN: 9789351507437
Publisher: SAGE Publications Publication: March 21, 2016
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Bidyut Chakrabarty, Sugato Hazra
ISBN: 9789351507437
Publisher: SAGE Publications
Publication: March 21, 2016
Imprint: Sage Publications Pvt. Ltd
Language: English

This book captures how electioneering has changed over the years and how media and marketing have assumed more significance than party manifestos.

On 16th May 2014, India witnessed the result of an intense political campaign. Those who were vanquished felt that this was due to the success of a marketing blitzkrieg, which actually pollutes a democracy. Again, for those who supported the eventual winner—the Narendra Modi-led BJP—it was a great victory.

Viewed either way, India’s national election for the 16th Lok Sabha in 2014 will remain a landmark in the annals of political campaigns. The work is thus a study of campaign strategies, how they are framed, the role of local actors and to what extent individuals rule over ideologies and vice versa.

An important contribution to the study of India’s 2014 General Elections.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book captures how electioneering has changed over the years and how media and marketing have assumed more significance than party manifestos.

On 16th May 2014, India witnessed the result of an intense political campaign. Those who were vanquished felt that this was due to the success of a marketing blitzkrieg, which actually pollutes a democracy. Again, for those who supported the eventual winner—the Narendra Modi-led BJP—it was a great victory.

Viewed either way, India’s national election for the 16th Lok Sabha in 2014 will remain a landmark in the annals of political campaigns. The work is thus a study of campaign strategies, how they are framed, the role of local actors and to what extent individuals rule over ideologies and vice versa.

An important contribution to the study of India’s 2014 General Elections.

More books from SAGE Publications

Cover of the book The Political Economy of East Asia by Bidyut Chakrabarty, Sugato Hazra
Cover of the book Marriages and Families in the 21st Century by Bidyut Chakrabarty, Sugato Hazra
Cover of the book Introducing International Social Work by Bidyut Chakrabarty, Sugato Hazra
Cover of the book Education and Cultural Citizenship by Bidyut Chakrabarty, Sugato Hazra
Cover of the book Researching Young People's Lives by Bidyut Chakrabarty, Sugato Hazra
Cover of the book Existential Psychotherapy and Counselling by Bidyut Chakrabarty, Sugato Hazra
Cover of the book Difference and Discrimination in Psychotherapy and Counselling by Bidyut Chakrabarty, Sugato Hazra
Cover of the book Handbook of Research Design and Social Measurement by Bidyut Chakrabarty, Sugato Hazra
Cover of the book Interpersonal Communication by Bidyut Chakrabarty, Sugato Hazra
Cover of the book Social Inequality & The Politics of Representation by Bidyut Chakrabarty, Sugato Hazra
Cover of the book Studying Management Critically by Bidyut Chakrabarty, Sugato Hazra
Cover of the book Data Analysis in Business Research by Bidyut Chakrabarty, Sugato Hazra
Cover of the book Nurture Groups in Schools by Bidyut Chakrabarty, Sugato Hazra
Cover of the book European Welfare States by Bidyut Chakrabarty, Sugato Hazra
Cover of the book Social Work with Looked After Children by Bidyut Chakrabarty, Sugato Hazra
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy