Winning with Customers

A Playbook for B2B

Business & Finance, Marketing & Sales
Cover of the book Winning with Customers by D. Keith Pigues, Jerry D. Alderman, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: D. Keith Pigues, Jerry D. Alderman ISBN: 9780470768518
Publisher: Wiley Publication: August 13, 2010
Imprint: Wiley Language: English
Author: D. Keith Pigues, Jerry D. Alderman
ISBN: 9780470768518
Publisher: Wiley
Publication: August 13, 2010
Imprint: Wiley
Language: English

Do Your Customers Make More Money Doing Business With You?

Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth.

Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives that includes a companion website which offers exercises, access to thought leaders, and other tools help you win with customers.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Do Your Customers Make More Money Doing Business With You?

Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth.

Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives that includes a companion website which offers exercises, access to thought leaders, and other tools help you win with customers.

More books from Wiley

Cover of the book Get Things Done by D. Keith Pigues, Jerry D. Alderman
Cover of the book Handbook of Metathesis, Volume 3 by D. Keith Pigues, Jerry D. Alderman
Cover of the book Fractional Calculus with Applications in Mechanics by D. Keith Pigues, Jerry D. Alderman
Cover of the book Evidence-Based Neurology by D. Keith Pigues, Jerry D. Alderman
Cover of the book Numerical Methods for Ordinary Differential Equations by D. Keith Pigues, Jerry D. Alderman
Cover of the book Formulation by D. Keith Pigues, Jerry D. Alderman
Cover of the book Fatigue Life Analyses of Welded Structures by D. Keith Pigues, Jerry D. Alderman
Cover of the book Karriereführer für Naturwissenschaftlerinnen by D. Keith Pigues, Jerry D. Alderman
Cover of the book Energy Audits and Improvements for Commercial Buildings by D. Keith Pigues, Jerry D. Alderman
Cover of the book Modeling for Insight by D. Keith Pigues, Jerry D. Alderman
Cover of the book Estuarine Ecology by D. Keith Pigues, Jerry D. Alderman
Cover of the book Officer Candidate Tests For Dummies by D. Keith Pigues, Jerry D. Alderman
Cover of the book Al Bahr Towers by D. Keith Pigues, Jerry D. Alderman
Cover of the book Handbook of Improving Performance in the Workplace, The Handbook of Selecting and Implementing Performance Interventions by D. Keith Pigues, Jerry D. Alderman
Cover of the book Developing Tomorrow's Leaders Today by D. Keith Pigues, Jerry D. Alderman
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy