Women Want More
How to Capture Your Share of the World's Largest, Fastest-Growing Market
Business & Finance
| Author: | Kate Sayre, John Butman, Michael J. Silverstein | ISBN: | 9780061905407 |
| Publisher: | HarperCollins e-books | Publication: | September 8, 2009 |
| Imprint: | HarperCollins e-books | Language: | English |
| Author: | Kate Sayre, John Butman, Michael J. Silverstein |
| ISBN: | 9780061905407 |
| Publisher: | HarperCollins e-books |
| Publication: | September 8, 2009 |
| Imprint: | HarperCollins e-books |
| Language: | English |
In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn’t just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.
In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn’t just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.
