World Class Communication

How Great CEOs Win with the Public, Shareholders, Employees, and the Media

Business & Finance
Cover of the book World Class Communication by Virgil Scudder, Ken Scudder, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Virgil Scudder, Ken Scudder ISBN: 9781118282977
Publisher: Wiley Publication: August 21, 2012
Imprint: Wiley Language: English
Author: Virgil Scudder, Ken Scudder
ISBN: 9781118282977
Publisher: Wiley
Publication: August 21, 2012
Imprint: Wiley
Language: English

Proven advice for communicating effectively before the media, customers, employees, and investor relations

Many executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. World Class Communication equips you with crisis lessons, procedures, and examples that could help your company save millions of dollars through proper preparation and response. The must-have book every CEO needs, World Class Communication is packed with examples of good and bad handling of countless situations and expert instruction on how to manage them without breaking into a sweat.

  • Reveals the keys to successful shareholder communication
  • Tips for winning in the media—every time out
  • Expert tips for developing powerful public speaking techniques
  • Discover how to rally employee support and performance through communication

There is a great, and often irrational, fear of the media among CEOs, with too few executives truly knowing how to deliver a message effectively in an interview. World Class Communication delivers the necessary tools and techniques you need to communicate your message to your target audience—from shareholder meetings to corporate communications to handling crises.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Proven advice for communicating effectively before the media, customers, employees, and investor relations

Many executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. World Class Communication equips you with crisis lessons, procedures, and examples that could help your company save millions of dollars through proper preparation and response. The must-have book every CEO needs, World Class Communication is packed with examples of good and bad handling of countless situations and expert instruction on how to manage them without breaking into a sweat.

There is a great, and often irrational, fear of the media among CEOs, with too few executives truly knowing how to deliver a message effectively in an interview. World Class Communication delivers the necessary tools and techniques you need to communicate your message to your target audience—from shareholder meetings to corporate communications to handling crises.

More books from Wiley

Cover of the book Starting and Running a Business All-in-One For Dummies by Virgil Scudder, Ken Scudder
Cover of the book Turtles and Tortoises For Dummies by Virgil Scudder, Ken Scudder
Cover of the book Dukes' Physiology of Domestic Animals by Virgil Scudder, Ken Scudder
Cover of the book ERCP, Enhanced Edition by Virgil Scudder, Ken Scudder
Cover of the book Extraordinary Groups by Virgil Scudder, Ken Scudder
Cover of the book Personal Networks by Virgil Scudder, Ken Scudder
Cover of the book Literary Theory by Virgil Scudder, Ken Scudder
Cover of the book Hollywood in the Information Age by Virgil Scudder, Ken Scudder
Cover of the book Knowledge Needs and Information Extraction by Virgil Scudder, Ken Scudder
Cover of the book Fundamentals of Crisis Counseling by Virgil Scudder, Ken Scudder
Cover of the book The Big Lebowski and Philosophy by Virgil Scudder, Ken Scudder
Cover of the book The Myth of Capitalism by Virgil Scudder, Ken Scudder
Cover of the book Vibrational Optical Activity by Virgil Scudder, Ken Scudder
Cover of the book 44 Letters From the Liquid Modern World by Virgil Scudder, Ken Scudder
Cover of the book The Power of Understanding Yourself by Virgil Scudder, Ken Scudder
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy