World Class Communication

How Great CEOs Win with the Public, Shareholders, Employees, and the Media

Business & Finance
Cover of the book World Class Communication by Virgil Scudder, Ken Scudder, Wiley
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Author: Virgil Scudder, Ken Scudder ISBN: 9781118282977
Publisher: Wiley Publication: August 21, 2012
Imprint: Wiley Language: English
Author: Virgil Scudder, Ken Scudder
ISBN: 9781118282977
Publisher: Wiley
Publication: August 21, 2012
Imprint: Wiley
Language: English

Proven advice for communicating effectively before the media, customers, employees, and investor relations

Many executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. World Class Communication equips you with crisis lessons, procedures, and examples that could help your company save millions of dollars through proper preparation and response. The must-have book every CEO needs, World Class Communication is packed with examples of good and bad handling of countless situations and expert instruction on how to manage them without breaking into a sweat.

  • Reveals the keys to successful shareholder communication
  • Tips for winning in the media—every time out
  • Expert tips for developing powerful public speaking techniques
  • Discover how to rally employee support and performance through communication

There is a great, and often irrational, fear of the media among CEOs, with too few executives truly knowing how to deliver a message effectively in an interview. World Class Communication delivers the necessary tools and techniques you need to communicate your message to your target audience—from shareholder meetings to corporate communications to handling crises.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Proven advice for communicating effectively before the media, customers, employees, and investor relations

Many executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. World Class Communication equips you with crisis lessons, procedures, and examples that could help your company save millions of dollars through proper preparation and response. The must-have book every CEO needs, World Class Communication is packed with examples of good and bad handling of countless situations and expert instruction on how to manage them without breaking into a sweat.

There is a great, and often irrational, fear of the media among CEOs, with too few executives truly knowing how to deliver a message effectively in an interview. World Class Communication delivers the necessary tools and techniques you need to communicate your message to your target audience—from shareholder meetings to corporate communications to handling crises.

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